Design & Publishing _/_ WEB _/_ The Web Design & Review Reader Critique
Index _/_ WDR: Toymaker Review
|The Toymaker of Williamsburg
||The "Product Page"
Hot Items opened with a headline that says: "Product Page", which is relatively
large, and begins cranking away. It was Saturday morning at 8 am, so web traffic
was relatively low. The site should have loaded a lot faster.
__ Once loaded we found a page chock-full of large graphics
files. The page clocked in at a whopping 687 x 1631 pixels; far too big to get the
most reader interest.
__ While the pictures and content are all well chosen,
scanned, and presented, the page had lots of holes. Upon arrival we see the logo
and an immediate pitch to order. That's about all on the monitor other than the tops
of several graphics trying to load. By using the headline "Product Page"
we're thrown off a bit thinking we were coming to the "What's Hot" page.
Remember to always let the reader arrive where they thought they clicked. If the
link is called "What's Hot" then the page should be too.
__ Let's see how we can tweak this page to really show
off the toys, hold our reader's interest, and move through the appropriate selling
sequence. We know the site is in all likelyhood build to support the local stores,
and since this kind of site cannot compete with the national merchandisers, the site
needs to be purposed as an online shopper for the local market. A shopping cart would
round it out -- but we feel not entirely necessary.
Rather than write a long story here I figured it
would just be easier to
pop out a page with some suggestions -- let's
take a look. . .
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