Design & Publishing _/_ WEB _/_ The Web Design & Review Reader Critique
Index _/_ WDR: Toymaker Review
|The Toymaker of Williamsburg
||The "Product Page"
Hot Items opened with a headline that says: "Product Page", which is relatively
large, and begins cranking away. It was Saturday morning at 8 am, so web traffic
was relatively low. The site should have loaded a lot faster.
__ Once loaded we found a page chock-full of large graphics
files. The page clocked in at a whopping 687 x 1631 pixels; far too big to get the
most reader interest.
__ While the pictures and content are all well chosen,
scanned, and presented, the page had lots of holes. Upon arrival we see the logo
and an immediate pitch to order. That's about all on the monitor other than the tops
of several graphics trying to load. By using the headline "Product Page"
we're thrown off a bit thinking we were coming to the "What's Hot" page.
Remember to always let the reader arrive where they thought they clicked. If the
link is called "What's Hot" then the page should be too.
__ Let's see how we can tweak this page to really show
off the toys, hold our reader's interest, and move through the appropriate selling
sequence. We know the site is in all likelyhood build to support the local stores,
and since this kind of site cannot compete with the national merchandisers, the site
needs to be purposed as an online shopper for the local market. A shopping cart would
round it out -- but we feel not entirely necessary.
Rather than write a long story here I figured it
would just be easier to
pop out a page with some suggestions -- let's
take a look. . .
<- Back to the Reviews Index . / . Web Design &
Review Front Page . / .Design Center News ->
Submit your website for review .
/ . Select a Web
site and share your views
Note: If you would like to contact the reviewer,
please copy the reference into a request.
Become a WebDesign reviewer, or have your site reviewed...
If you would like to do more than just a casual online form review, perhaps with
examples, screen shots and make-over suggestions, please contact us. A good eye for
design is hard to find, and many people can learn from your input. In exchange for
your efforts, the site owner will thank you, and you'll be recognized by all the
readers of WebDesign & Review. To get started, forward your first review overview,
or proposal directly to: email@example.com.
Be sure to include the URL of the website you are reviewing. You can POST
your review by using the Website Review Form
as well. If you'd like to publish tips, tricks, reviews, opinions, or otherwise share
your expertise in the pages of WebDesign & Review then capture and read
our "Readers Guidelines".
VIEWS EXPRESSED IN READER REVIEWS ARE NOT NECESSARILY THE VIEWS
OR OPINIONS OF WEB DESIGN & REVIEW. WHEN READING THESE REVIEWS PLEASE REMEMBER
THAT THE SITE MAY HAVE BEEN UPDATED OR RENNOVATED SINCE THE REVIEW WAS WRITTEN. ALL
WEB SITE REVIEWS ARE OPINION BASED AND SHOULD BE ACCEPTED AS THAT. REVIEWS ARE IN
NO WAY INTENDED TO RECOMMEND ANY SITE. THEY ARE INTENDED TO BE VIEWED AS LEARNING
TOOLS FOR IMPROVEMENT. Thank you for visiting WebDesign & Review
at http://www.graphic-design.com/web/ Notes: The screen shots herein represent
the copyrighted works of their respective owners, and are used here for editorial
demonstration purposes. Permission has been granted to display and review all sites
in WebDesign & Review by the website owners. Please read and be aware
of our Legal Properties
& Disclaimers document. Not all areas of the
online environment allow special characters such as the registration and trademark
marks. This file will alert you to proprietary works that cannot be duplicated or
distributed. Copyright 1996, 1997, 1998, 1999 Showker Graphic Arts, for the The Design
& Publishing Center, ALL RIGHTS RESERVED. WebDesign & Review, Pixelsmith,
WebEye are all trademarks for The Design & Publishing Center. Other products
mentioned in these pages are the registered trademarks of their respective owners.