Design & Publishing . / . WEB . / . PixelSmith . / . Photo-Mail . . . . . . . . . Have you had your web site reviewed yet? ...from the letters department: How NOT to send photos in email (continued) We've repeated our "Score Card" on this page as well, and now we'll concentrate on the second version of the image. As you can see in the second version of the file, "NewiMac2.jpg" we realize that the original was 6 times or 600% larger than it really needed to be. The original image was taken directly from the camera, intended for printing. So, to achieve a relative 300 ppi/dpi print output, the printer would reduce this image 25%. Tweaking the image For our email version that's what we did. We simply reduced the file size in Photoshop, using Image Size > Percentage = 25%. This yielded the file you see as #2 (middle, at right). We also cropped the image a bit, to more closely focus on the SUBJECT of the image. We asked ourselves if the recipient really needed to see the walls and surrounding areas of the subject. Always ask yourself if the surrounding areas are essential to the meaning and/or "action" of the image. If they are not, then you don't need it. Here's a diagram of how the scale turned out in relative sizes of the images. Each reduced in this diagram at 20% of its original for speed of display. (It will open in a new browser window, which you may close once you've viewed the image.) The new image is roughly 57 bytes, and downloads substantially faster than its 378,761 byte parent. It also begins to reveal the SUBJECT in the actual email. (Which you can view in a separate browser window here.) But we're not done yet. Here's the way one might set the photo for *quick* download, and more logical cropping. . . Share and learn. . . We invite you to send in your comments on this article, tips, tricks or your questions about Web Design: http://www.graphic-design.com/contact.html Discuss it. . . If you would like to discuss web design with your peer web designers, then join us in the WebDesign & Review email discussion list. Visit: http://www.graphic-design.com/subscribe.html or simply send an email to: webdesign-on@lists.graphic-design.net Have you had your web site reviewed yet? Design & Publishing . / . WEB . / . Pixelsmith If you've got a tip or trick you'd like to share, or if you'd like Mr. Pixelsmith to answer some of your questions, feel free to contact us!

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