Web Design Update: Optimization, Website Logo Trends, SEO, Link Ideas, metrics and more!

by Fred Showker

Online world WEB update from DTG Magazine Last edition of our Web Update carried some Mobilegeddon news and views, so we're not going to go back there this time. There are plenty of issues in the world of the web to more than fill this edition. Have fun and let us know if there's something we should share . . .

  • The Often Overlooked Side of the Digital Publishing World: Optimization
  • Need a New Website or Logo? Design Trends for 2015. (Infographic)
  • Are keywords relevant to SEO in 2015?
  • 5 Pieces Of Content: 25 Link Ideas
  • 3 components of smart metrics

Need a New Website or Logo? Design Trends for 2015. (Infographic)

There’s no denying that appearance matters. Everything about a company’s logo or website is chosen for a specific impact; promotional materials are discussed and planned for months.
      While some design strategies are timeless, trends change. The visual layouts and pictures that worked five years ago won’t necessarily resonate with customers today.
Perfect apps for RVers, Campers and Truckers Full story : entrepreneur.com

Are keywords relevant to SEO in 2015?

The focus on keyword-based search engine optimization is dying quickly, as we're witnessing the resurgence of long-tail keywords. Keywords once meant everything to a campaign; Google collected data about a site solely based on the keywords that were present on its pages and in its links, and companies could measure their success based on how they ranked for their target keywords.
      It was a simple, one-to-one relationship that made it easy for almost anybody to start stuffing and ranking. Fortunately, those black hat practices have mostly died off, but there are still many search marketers who hold keywords in high regard.
Perfect apps for RVers, Campers and Truckers Full story : Search Engine Watch

The Often Overlooked Side of the Digital Publishing World: Optimization

Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals.
      Sales teams assume optimization is on the way, yet the current trend is to optimize only critically important campaigns – or those already on the receiving end of complaints. Premium optimization has become reactionary; an afterthought, a remedy to be employed only for underperformance.
Perfect apps for RVers, Campers and Truckers Full story : www.adotas.com

5 Pieces Of Content: 25 Link Ideas

Trying to come up with ideas for getting links from other sites? Link Week columnist Julie Joyce shows us her brainstorming process with several example articles.
      One big lightbulb moment with our link-builders-in-training is when they finally understand how to look at a piece of content and generate an idea, whether it’s to create something new or to realize the potential of adding a resource to that piece of content.
Perfect apps for RVers, Campers and Truckers Full story : searchengineland.com

3 components of smart metrics

With so many metrics to analyse, it can be difficult to figure out where to start.
      To make the most out of their Big Data, organisations need to begin at the granular level, establish context for their information, and pay attention to the time aspect.
Perfect apps for RVers, Campers and Truckers Full story : Greg Doufas -- The International News Media Association

GO MORE: Web Updates for Web Designers


And that wraps it for this edition of Marketing Update from DTG.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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