The Design Center / DT&G / Web Design & Review / Web Content Strategy 101  

Web Content Strategy 101

by Joel Walsh

Your content is what gets you in search engines, speaks to visitors, and ultimately decides the success or failure of your site. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. You need to have a web content strategy for your site to succeed.

Web Content Strategy Components

There are four basic ways you can get content for your site.

What Kind of Content to Use

So, which of the four kinds of content should you use on your site? Ideally, all four. That way you'll maximize the amount of quality content your site can have.

Just be careful not to rely too heavily on free-reprint content. If most of what's on your site isn't original to you, you'll suffer in credibility, both with your visitors and the search engines.

Here's a good starter content strategy:

Scheduling Content Updates

Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.

In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.

One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.

Identifying a Content Provider

Ever wonder how Bill Gates keeps the MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?

You guessed it: Bill Gates does not write the content for any of the Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is called a "web content provider."

Your web content provider has to be a person or company with proven experience writing content for the web, rather than just print content. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes.

In short, your web content is too important to leave to chance. Make sure you have a strategy for getting the best content. Contact a content provider to develop a web content strategy today.


About the author
      Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider.

Return to Web Design & Review. . .

Get a Formal Critique or Site Makeover If you were disappointed that no one reviewed your site... or you would just like to get a check-up to see how you or your designer is doing, then consider getting a Formal Web Site Critique or Site Makeover

Participate in your Design Center

Lots of fun and information for all... don't forget, any community is only as good as the participation of its members. We invite your tips, tricks, comments, suggestions and camaraderie.