This Social Media update jumps into June and you can go along! Take your mobile device, iPad or laptop along this summer on vacation so you can keep up with new social media trends . . .
* Social media users say Pinterest is as popular as Twitter
* Unconventional ways to boost your Facebook engagement
* Maximize the social media presence at your next event
* Take advantage of Facebook's new cover photo rules
* Tweeting your way to a successful industry blog
* Let social media do good work for you
* Twitter App Update Improves Search
* Is Social Media Advertising or PR?
* Write more successful blog posts
* The Unbreakable Rules of Video
.... and the continuing world of social media and networking
Is Social Media Advertising or PR?
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media?
The social world for marketers remains a space where rules are yet to be written. But whether you think of social media as PR or marketing matters: It changes the tenor and the implications of your interactions, not to mention what you get out of them.
Careful, this one has a pop-up ad splash screen you'll need to release
Full story : INC
Let social media do good work for you
The amount of people using social media is on the rise, and it's going to continue to climb. It's essential to engage with these communities when building and maintaining connections for your business online. To optimize usage of the available current technology, here are some key items to consider when boosting how your online presence works.
With social media, technology is essential in driving your business forward. To optimize usage of the available current technology, here are some key items to consider when boosting how your online presence works:
Full story : Cindy Woudenberg for Multi Briefs
Maximize the social media presence at your next event
Does your business run events, conferences or similar meetings? The ability for attendees to interact through social channels is a huge part of successful events.
Here are 4 ways to maximize the social media presence of your next event.
Full story : Social Media Examiner
Social media users say Pinterest is as popular as Twitter
While Facebook reigns supreme in the social media landscape, the latest study by Pew shows users are pinning just as much as they're tweeting.
Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012. Everyone's favorite pastime is still Facebook, though, raking in a majority of respondents' votes. Tumblr comes in as the least popular with only 6% of people on the site.
Full story : Mashable
Take advantage of Facebook's new cover photo rules
Facebook launched Timeline in February 2012, and ever since then it has had strict rules for business pages and their cover photos. But times have changed, and now business owners can (almost) forget those rules.
Facebook recently relaxed its cover photo guidelines. The only rule left standing is that your text cannot take up more than 20 percent of the cover photo space. This is great news for page administrators who are eager to use cover photos to their full potential.
Full story : Ragan's PR Daily
The Unbreakable Rules of Video
We all have our favorite online videos, whether you’re partial to kids doing the latest dance craze, cat bloopers, or unbelievable basketball shots. Such videos have racked up millions of views, but going viral may not be the best goal for your association videos. Instead, you want to get your videos in front of the right audience.
Video content is all about engaging your audience—it helps build your brand, improves your search engine results, and gives your audience something to talk about online.
Full story : associationmediaandpublishing.org
Tweeting your way to a successful industry blog
In order for your company to really use digital communications to the fullest, you’ve simply got to have an industry blog. A company blog allows you to do many things: It’s your chance to strut your stuff, show off, discuss industry news and have your voice heard. Your company blog is totally in your control, there are no character limits and no restrictions as to what you can talk about.
Blogging also allows your company to establish itself as an expert in the field. At Garden Media Group, we have two areas of expertise: public relations and gardening. To have our voice heard in each niche industry, we have two blogs, which allows us to double our audience, SEO keywords and content. While we don’t recommend having two blogs, it is important to create a niche and stick to it. But what if your blog is stellar and no one’s reading it? The whole purpose of a company blog is to reach your key audience, and if that’s not happening, your company should make a few changes.
Full story : By Katie Dubow
Twitter App Update Improves Search
Twitter updated its mobile apps and mobile site Wednesday, adding enhancements to search, web browsing, and autocomplete suggestions.
Across the board you’ll now see improved search results when searching for tweets. Working alongside the recently added ability to see older tweets, now when you perform searches you’ll be given a “top Tweet” at the top of the screen that Twitter feels best matches your particular query.
Full story : Mashable
Unconventional ways to boost your Facebook engagement
Do you want more Facebook fans without running contests or advertisements? Are you interested in increasing the engagement on your Facebook page?
If you're looking for some creative ways to boost your brand's profile on Facebook, the following are three ways to do it that don't involve giveaways or advertising.
Full story : Social Media Examiner
Write more successful blog posts
There are a staggering 200 million blogs worldwide today, and as many as four million blog posts published per day. Yet with so much competition, most blog posts go virtually unread. Writing a blog is an excellent way for a professional to become a better writer, drive leads for a business, and express oneself.
But nobody wants their writing to go unread. And no matter how successful you are, surely your blog could do better.
Full story : LinkedIn
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading