2011 Publishing Update

by Fred Showker

Fred Showker's Publishing Update This edition has some surprises, including a pice on plagiarism and another on QR codes...
* Amazon adds HTML5 -- and suddenly its ebooks get much better looking
* Marketing research: Social CRM is increasingly important
* Group Says Newspapers Aren’t Dead, They’re Alluring
* Publishers find more uses for QR codes
* Print media is here to stay
* The Accidental Plagiarist
* Strategy before content
and more ...

Marketing research chart: Social CRM is increasingly important for managing social customer relationships

Extending the customer relationship management (CRM) strategy to social media by collecting actionable intelligence on the conversations, behaviors and preferences of constituents in these channels is rapidly gaining momentum.
      While only 6% of organizations have fully implemented Social CRM (sCRM), an additional 56% say they either have started to extend the strategy, or are planning to.
READ THIS REPORT Full story : MarketingSherpa

The Accidental Plagiarist

Contrary to popular belief (and wishful thinking), all Internet content is not public domain. In the digital age, plagiarism prevention -- and protection of your publications and authors -- needs to be a team effort.
      Few authors intend to plagiarize -- or take credit for -- someone else's work. However, many inadvertently commit copyright infringement by using too much of the original text or failing to obtain proper permission.
READ THIS REPORT Full story : Ben Berkey - Association Media and Publishing

Print media is here to stay

AT the recent Putra Brand Leadership Series, key speaker and industry veteran Michael Conrad, president of the Berlin School of Creative Leadership in Germany, was quite blunt about the future trends of advertising: "For those who say that print media is out of fashion "that’s just bull****!"
      In his presentation entitled Brand Magic: Tonic for Marketing, Advertising and Media, Conrad pointed out that many conglomerates, including Apple, continued to invest significantly in print ads because they still believed in it.
READ THIS REPORT Full story : The Malaysia Star

Group Says Newspapers Aren’t Dead, They’re Alluring

With more people getting their daily dose of news online through blogs and social media sites, traditional newspapers have gotten short shrift. Print is dead or dying, say media experts, and advertising can’t keep pace.
      A new advertising campaign from the Newspaper Association of America seeks to change those views and focus on how reading newspapers -- in their digital or print incarnations -- actually makes users sexy.
READ THIS REPORT Full story : By TANZINA VEGA - New York Times

Amazon adds HTML5 -- and suddenly its ebooks get much better looking

Just in time for the first shipment of its Kindle Fire tablet, Amazon recently announced a new, HTML5-supported Kindle format. It’s called Kindle Format 8 (KF8) and it supports a new range of formatting capabilities that mean design-centric e-books (like children’s books, cookbooks, and comic books) will pop.
      "As showcased on Kindle Fire, KF8 enables publishers to create great-looking books in categories that require rich formatting and design such as children's picture books, comics & graphic novels, technical & engineering books and cookbooks," Amazon said.
READ THIS REPORT Full story : The Christian Science Monitor

Strategy before content

Associations can't just keep spewing forth content. Without a content strategy, impact is lost and the tie between association and member are weakened.
"Content is king." How many of us in association publishing and communications are tired of hearing that phrase? Tired of its triteness though we may be, like most clich’s, it proves to be true.
      However, at the recent Association & Media Publishing Roundtable Round-up held on October 13, John O'Brien of EEI Communications turned the clich’ on its head: "If content is king, then strategy is god," he proclaimed.
READ THIS REPORT Full story : Association Media & Publishing

Publishers find more uses for QR codes

Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader.
      While publishers have been putting QR codes on jacket covers for several years, they have been slow to integrate them into the text, but that is starting to change.
READ THIS REPORT Full story : Publishers Weekly


And, thanks for reading

Fred Showker

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