Marketing Update : New year, new game, another chance at Marketing, and Advertising success

by Fred Showker

Marketing update for 2014Don't be fooled by the business doldrums of the winter months! There are real opportunities for January, February and March. Here's our first marketing, public relations and advertising update for the year ... go for it :
* Ask yourself these questions before posting about the news
* Mobile ad spending is through the roof. That’s a big deal.
* Top Tips for Writing Successful SMS Marketing Messages
* 9 steps to effective business emails
* 3 Media Kit Must-Haves
... and more

3 Media Kit Must-Haves

Whether or not your 2014 media kit is complete, there’s time to implement these ideas now and positively impact next year’s sales.
      A good rule of thumb is to have the next year’s media kit completed and out to prospects as close to Labor Day as possible.
READ THIS REPORT Full story : Association Media and Publishing

Top Tips for Writing Successful SMS Marketing Messages

Planning to send a text message to your audience? Then you know you have to capture their attention in a glance.
      The following infographic by Text Marketer offers tips for writing SMS messages that make the most of your customers' limited mobile space (and time).
READ THIS REPORT Full story : MarketingProfs

9 steps to effective business emails

Email communication is a key part of nearly every project, client relationship and business development effort. In fact, according to a study by the Radicati Group, this year the average corporate employee will dedicate 28 percent of each workday to email, sending and receiving more than 115 messages.
      Unfortunately, all too often the email messages we create are structured and sent in ways that confuse co-workers, annoy clients and frustrate prospects. That's why we're discussing nine easy steps to make your emails simpler and more powerful. (here's the actual study in PDF format Statistics Report 2011-2015 Executive Summary.pdf)
READ THIS REPORT Full story : Joe Latta for MultiBriefs

Mobile ad spending is through the roof. That’s a big deal.

You know those annoying mini-banner ads that pop up in the middle of a smartphone app as you're trying to use it? Well, a lot more money has been pouring into putting them there lately -- and you should be happy about it.
      For a few years now, companies that produce content and services that people aren't willing to pay for -- which, let's face it, is a lot of stuff these days -- have been scrambling to reach users where they are, and figure out a way to monetize their eyeballs. They've already executed a huge shift from the physical world of paper, bricks, and mortar to the internet. You can't charge nearly as much for advertising online as you can in a print product, but there's at least space for it on the screen.
READ THIS REPORT Full story : The Washington Post

Ask yourself these questions before posting about the news

Real-time marketing requires a deft hand, balancing the benefits of participating in conversations your customers are having with the potential damage done by content that's more concerned with the brand than with its audience.
      More often than not, saying nothing is the best move. If you feel the need for your brand to say something about a news-driven event, ask yourself the following five questions before you do.
READ THIS REPORT Full story : Ragan

More: Media and Marketing Updates

And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

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