Publishing Update March kickoff

by Fred Showker

Fred Showker's Publishing UpdateNow the news of the iPad 2 begins to ripple through the publishing industry -- but hey, there was still unfinished business before the iPad! This issue: * Magazines Down * Page Numbers for Kindle Books an Imperfect Solution * Inkjet Rises Higher * Key Success Factors for a tablet-only 'paper' * Publishers greet Apple's iPad plan with icy silence * Google One Pass to Challenge Apple Subscription Service * Bookstores feeling pain from digital technologies * The Business of Sustainability for Paper and Print... and more

Magazines Down

Ad pages may have finally stabilized, but the news on consumer magazines' print circulation isn't getting any better. The second half of 2010 brought another round of declines in paid subscriptions and newsstand sales, according to the latest figures from the Audit Bureau of Circulations.
      Between the second half of 2009 and the second half of 2010, the total paid subscription base of 572 titles tracked by ABC slipped 1.1%, from just over 266.4 million to just under 263.7 million.

Page Numbers for Kindle Books an Imperfect Solution

Since the dawn of the Kindle, there's been one quirky little feature that has baffled or thrilled the multitudes: page numbers.
      The Kindle e-book reader has always displayed its own - location numbers - rather than page numbers. Why? Because page numbers make no sense on an e-book. If you make the type larger or smaller, the page numbering would change. A 100-page book becomes 200 pages long when you double the type size.
READ THIS REPORT Full story : David Pogue : Pogue's Posts - New York Times

The Business of Sustainability for Paper and Print

Guess what? Being "green" and being "sustainable" are not the same thing. Sustainability includes three elements, or three "pillars": environmental responsibility, social responsibility and financial responsibility.
      Sustainability takes into account the realities of our economy and our society. In other words, it means that organizations or individuals should operate in a financially sound framework but also be socially and financially responsible in their activities and operations.

Bookstores feeling pain from digital technologies

Pundits might put a different spin on how and when it will happen but all see a struggle for survival by traditional booksellers thanks to a growing shift to electronic books and Internet sales.
      And eyes are on the current woes of large US book retailers for how best to face the challenge.

Google One Pass to Challenge Apple Subscription Service

Google One Pass is geared to kneecap Apple's App Store subscription service for the iPad, iPhone and iPod touch. Publishers will keep 90 percent of sales, vs. 70 percent from Apple's service.
      Seeking to undercut Apple's subscription service, Google Feb. 16 unveiled a payment service to let publishers set their own prices and terms for digital content they serve on tablets, smartphones and Websites.

Publishers greet Apple's iPad plan with icy silence

The New York-vs-Silicon Valley cold war between Apple and the publishing industry just got even icier.
      Apple on Tuesday unveiled its long-awaited subscription model for content on its mobile devices. The company has been crafting its policy and holding quiet negotiations with publishers for nearly a year, but the plan it announced showed few signs of diplomatic compromise.

Inkjet Rises Higher

A new breed of larger, digital web presses is changing the printing "game." Somewhere, Johannes Gutenberg is smiling, along with modern engineers from Hewlett-Packard and Eastman Kodak. Granted, printing presses look a lot different today than they did at their dawning 567 years ago, but the bottom line still is putting ink (or toner) on paper, whether it's analog or digital, offset or jetted.
      Larger scale inkjet web press platforms featuring 30-inch widths, first introduced by HP at Drupa 2008 nearly three years ago, are shaking up the printing world with breakthrough productivity for mass-market publishing and their ability to meet a range of publishers - run-length needs - not to mention not-so-short-run, variable print direct mail applications.

Key Success Factors for a tablet-only - paper -

Can it fly? Last week, Rupert Murdoch announced he was plotting a tablet-only newspaper. Or rather, an iPad-only paper - at first; other tablets would follow. The Daily, as it is to be called (how modest and innovative) is to be blessed by Steve Jobs Himself at a media event introducing the new venture.
      Initially, rumors pointed to a December 9th date; the latest gossip now says the unveiling could be delayed over - issues. In any case, this is big news: a major media group, crossing the Rubicon to get rid of both paper and web, riding the Apple promotional machine


And, thanks for reading

Fred Showker

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