Tech Support Anxiety

by Staff

Digitally Dependent Consumers Stressed About Losing Days of Downtime

CMO Council's Customer Experience Board Nearly two thirds (64 percent) of consumers say their computer has caused them anxiety due in large part to frequent slowdowns and lengthy boot-up times, and more than 40 percent who use an outside computer support service are not happy with it or feel it costs too much. Despite this widespread computer-related stress and frustration, 94 percent depend on their computer in their daily lives, and 78 percent consider themselves computer-savvy.

These are among a comprehensive set of findings in an executive report released today by the CMO Council's Customer Experience Board in partnership with iYogi showing the disconnect between consumer's perceptions of their ability to fix computer problems and the realities of unresolved issues that they grapple with. The report, entitled Combating Computer Stress Syndrome: Barriers and Best Practices in Computer Tech Support, analyzes the results of a poll of more than 1,000 consumers in North America on the forces and factors at work with the different approaches to solving an expanding set of computer complexities, viruses, and glitches as the devices proliferate to a wider, less computer educated audiences.

Marketers are being challenged to create brand preference and differentiation in a growing and already crowded market ... The report captures quantitative data on the experiences and attitudes of consumers as well as a snapshot of intimate conversations on challenges and best practices with support-related executives at popular communications service providers and computer device manufacturers.

The report shows that so-called Computer Stress Syndrome is prevalent and caused by many factors:

  • Top sources of frustration with the tech support experience are long wait times, inability to fix problems and the cost of the service
  • Seventy-five percent are experiencing hours or more of downtime per year, and 40 percent are experiencing days or more
  • Top five impacts of computer failure include increased stress levels, interrupted work or play time, valuable lost data, dropped connections, and difficult online purchasing

Donovan Neale-May, Executive Director of the Customer Experience Board and CMO Council said

quoting The results of our quantitative and qualitative research clearly point to the fact that people are fed up and frustrated with the current ability of traditional tech support mechanisms to solve their problems ... What is needed is a 'resolution revolution' in which the various parties offering support alternatives are rethinking their approach and offering innovative models that address the growing proliferation and complexities of multiple service and device types in the market today. end quote

Consumers use a variety of factors in order to evaluate and rank outside support services. Top factors in their decision include
continue with the next step the cost of the service (43 percent),
continue with the next step the skill of support technicians (40 percent),
continue with the next step time to issue resolution (31 percent),
continue with the next step 24/7 staff availability (27 percent),
continue with the next step and wait times for service calls or appointments (20 percent).

iYogi is a remote computer support service company with over 100,000 customers in a market for support services to the estimated 270 million PCs in use in the U.S. alone. Larry Gordon, president of global channels for iYogi, says:

quoting Many of today's computer users are caught between a heavy reliance upon the latest gadgets and accelerating support needs for those devices, ... The computer manufacturers, retailers, and service providers are equally challenged to deliver the kinds of always on, reliable, cost-effective tech support required to meet these needs and satisfy the customer experience. The result is a growing and vibrant market for providers who can get it right. end quote

In part, the problem of Computer Stress Syndrome may be exacerbated by the fact that many consumers are trying to cut costs by dealing with support issues by home-grown means. Almost two thirds are trying to fix problems themselves, asking a friend or family member, or doing nothing. And cost is the biggest consideration in evaluating alternatives.

Report Available for Download
The Combating Computer Stress Syndrome: Barriers and Best Practices in Computer Tech Support report is available for download at www.customerexperienceboard.org

The Customer Experience Board is dedicated CMO Council special interest group addressing the critical need for communicationsAbout the Customer Experience Board
      The Customer Experience Board, a CMO Council initiative, brings together a dedicated knowledge center and global think tank comprised of concerned marketers from leading service provider organizations and key industry experts who interact and engage to gather insight around improving global integrated customer experience management and promote best practice adoption in this critical area of business performance. The Customer Experience Board is focused on benchmark studies, audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for integrated customer experience management. For more information, visit www.customerexperienceboard.org

About iYogi
      iYogi is a global on-demand services company that provides personalized support for consumers and small businesses in United States, United Kingdom, Canada and Australia. iYogi's unique model, including proprietary technology iMantra and highly qualified technicians, is designed to eliminate computer-related stress and keep millions of digitally dependent consumers and small businesses always protected and productive. Only iYogi -- with its proven global expertise delivery model, intelligent customer insight systems, easy-to-use self-help tools and automated PC optimization and computer support services-- offers users a simple yet comprehensive path to digital serenity. iYogi has perfected the remote technical support model to overcome the current limitations of in-store, on-site, or call center services to become the fastest growing provider of support in the industry. Major resellers and technology companies are increasingly turning to iYogi to improve customer satisfaction, reduce return rates, and deliver a compelling new-value added offering to customers. For more information on iYogi and a detailed list of technologies supported, visit: http://www.iyogi.net.

Thanks to Matt Farrell, GlobalFluency, and the CMO Council for sending this one in.


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