Update: Dinosaur to All-channels marketing

by Fred Showker

Marketing update for April This marketing update brings some important articles for graphic designers, media people, and those in marketing and advertising that you may not have already seen ... * What Makes a Link Target a Bullseye? * Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting * 3 YouTube Advertising Options for Small Businesses * Evidence print advertising can excel as a direct marketing vehicle * QR Codes * Display, Mobile Top Priorities for Marketers * Mail Has Power to Move Minds * ... and more

What Makes a Link Target a Bullseye?

There can be a substantial expense of time and resources involved with getting some really good links. A lot of the best methods take a long time and a lot of effort. So if you're going to bend over backwards to go after one, you better be sure that getting it is worth risking a visit to the chiropractor.
      We've recently discussed different ways to find potential linkers and some of the more undesirable link partners. But what are some of the factors you can use to determine what actually makes for a killer link target?
READ THIS REPORT Full story : searchenginewatch.com

Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting

Consumer marketers are naturally drawn to tactics that offer the greatest reach. Brand marketers, in particular, are reliant on distribution channels. As a result, the largest audience of possible buyers usually dictates where marketing dollars flow.
      Yet a universal truth has emerged: The best return on investment (ROI) comes from targeted, personalized, and (often) one-to-one marketing methods.
READ THIS REPORT Full story : www.marketingprofs.com

3 YouTube Advertising Options for Small Businesses

Online video has gone mainstream. Thanks to sites like Hulu, Netflix, iTunes and Amazon, more people are watching full-length movies and TV shows online than ever before. But no site has the video audience of YouTube.
      Consider these facts, which are from YouTube's Statistics page:
READ THIS REPORT Full story : www.practicalecommerce.com

Evidence print advertising can excel as a direct marketing vehicle

In an era when proving marketing ROI is of paramount importance, it's no secret that many doubt the effectiveness of trade publications.
      "Magazine advertising has this reputation that it doesn't work anymore," said Paul Feldman, publisher of InsuranceNewsNet, an insurance industry trade publication.
READ THIS REPORT Full story : Sean Callahan -

QR Codes - What They Are & What They Can Do for Your Business

QR code"QR" codes are all the rage for some businesses - especially retailers. These codes have the ability to hold lots of information but in general have been used to direct people who scan them to a web page. For that reason, there are a ton of possibilities for you to incorporate using QR codes into your own business. Let me try to break it down for you.
      The QR or "Quick Response" code (pictured to the right) is a code that is made up of black blobs (technical term) arranged in a square pattern on a white background. It is used by many retailers to track inventory, used by airlines to check you in at the gate, but the most exciting thing for small businesses is that these codes can help generate business!
READ THIS REPORT Full story : blog.verticalresponse.com

Display, Mobile Top Priorities for Marketers

More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo.
      Asked to rank their top 3 priorities over the next 18 months, marketers also cite paid search and SEO (55.4%), social media (48.2%), and email (31.3%).
READ THIS REPORT Full story : www.marketingprofs.com

Mail Has Power to Move Minds, Study Says

Marketing has always been about trying to anticipate consumer behavior, of course, from deciphering buying patterns to studying life cycles to deducing which discount offers work best on which age groups.
      Given such efforts at prognostication, it seems only fitting that marketers are now turning to mind reading. Neuroscience technologies like eye tracking and functional magnetic resonance imaging (FMRI) appear to be shouldering their way into marketing studies with increased frequency, and as a result, mailers are learning a lot about how the brain reacts to messaging.
      A recent neuroscience study conducted jointly by research firm Millward Brown, Bangor University and the United Kingdom's Royal Mail shows direct mail makes a deeper and longer-lasting impression on people's brains than digital advertising.
READ THIS REPORT Full story : www.presort.com


And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout!

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And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!

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