Marketing Monday : April kick-off

by Fred Showker

Marketing update for April This marketing update cleans up some good content items I've collected since February, but are still important reading for graphic designers, media people, and those in marketing and advertising ... * Making Email Newsletters More Social * Early Morning Email Readers Use Mobile * What Are You Doing to Compete with Email? * Email Marketing: Triggered content for on-site searchers * New Chart: Top tactics organizations use to improve email relevancy * Email marketing: FedEx increases deliverability, click through rates with preference centers * How To Extend The Life of Your Email Campaign * Email optimization: Improve response with 5 insights from 10,000 tests * ... and more

Making Email Newsletters More Social

Among the many moving parts of a successful marketing plan, email newsletters are still a vital component. It remains the most direct, one-on-one place to engage customers.
      And email marketing's integration with social media means greater opportunities -- and challenges -- when it comes to creating content that can ignite conversation and inspire sharing on social platforms like Twitter, Facebook and LinkedIn.
READ THIS REPORT Full story : www.reuters.com

Early Morning Email Readers Use Mobile

Based on a composite cross sampling of 155.3 million emails sent across 12 industry segments in the 4th quarter of 2010, a new Knotice study finds that 13.36% of emails are opened by a mobile operating system or device, and the balance on a desktop.
      The report suggests that the most intuitive and useful way to look at mobile data for summary purposes is technically blending devices (iPhone and iPad) with operating systems (Android), OS and browsers.
READ THIS REPORT Full story : www.mediapost.com

What Are You Doing to Compete with Email?

There has been a lot of chatter about email vs. direct mail lately, and for good reason. Email is cheap. Email provides instant gratification. Email campaigns can be deployed at the push of a button.
      It is no wonder that marketers love email. In fact, according to StrongMail's 2011 Marketing Trends Report, 65% of businesses are planning to increase their spend on email marketing this year compared to 18% that are planning to increase their spend on direct mail.
READ THIS REPORT Full story : thedigitalnirvana.com

Email Marketing: Triggered content for on-site searchers

Featuring your company's content in an email newsletter is great, but your content can do more -- especially if you have a lot of it
      Travel comparison shopping site LowFares.com had a wealth of content on its site. Brad Hettervik, Product Manager, Marketing Systems, LowFares.com, often featured this content, such as city travel guides, in LowFares' email newsletter -- but he thought the material could do more.
READ THIS REPORT Full story : Adam T. Sutton, Senior Reporter - marketingsherpa.com

New Chart: Top tactics organizations use to improve email relevancy

Targeting recipients with highly relevant content is the most significant challenge to email marketing effectiveness.
      This week's chart takes a deeper look at the top email relevancy tactics used by organizations.
READ THIS REPORT Full story : www.marketingsherpa.com

Email marketing: FedEx increases deliverability, click through rates with preference centers

Email marketing often requires you to work with several areas of your company to keep everything synchronized. When you have more than one region or line of business, the list of variables can be staggering -- but not insurmountable.
      Check out these key tactics that a FedEx marketer used to centralize the company's email programs. See which tactic he says is most responsible for improving deliverability and click-to-open rates.
READ THIS REPORT Full story : Adam T. Sutton, Senior Reporter www.marketingsherpa.com

How To Extend The Life of Your Email Campaign

You spend a lot of time creating aScreen shot 2011-03-15 at 11.04.35 AM great looking, information-filled email marketing campaign. You send it out to your recipients and within 48 hours you see your response rates start to slow down.
      That's natural, email response happens so fast that's why we love it! But there are ways you can extend the life of your email campaign so that work you put into it gets even more views and potentially more response!
READ THIS REPORT Full story : blog.verticalresponse.com

Email optimization: Improve response with 5 insights from 10,000 tests

Email tactics may shift over time, but the psychology of email remains. Email optimization goes beyond best practices and addresses the psychological reasons why some subscribers respond to marketing emails, while others delete them.
      Find out which factors help your email marketing, which hurt it, and how you can focus your messages to improve results. This article is based on advice from Dr. Flint McGlaughlin, Managing Director (CEO) of MECLABS.
READ THIS REPORT Full story : www.marketingsherpa.com


And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout!

And, thanks for reading

Fred Showker

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