This marketing update revisits some interesting Google developments and deals with a bit of the downside of marketing, with some interesting statistics, plus lots of tips and tricks
* The Analog Process of Selling Digital Ads
* Google Analytics: people are spending less time on websites
* Study: Postal mail most effective in marketing to customers
* Why an email sucks and how to make it rock!
* Dealing with Negative Nancy's comments in social media
* Businesses unaware of the power of online marketing
... and more
The Analog Process of Selling Digital Ads
Mastering the unique challenges of selling online advertising. Demands for lower prices and higher click-through rates are everywhere. Requests for detailed Web metrics are increasingly frequent.
They're all part of a unique set of complexities that are integral to the business of selling advertising for online publications. There are hidden challenges. Without mastery of those challenges, results may fall considerably short of potential. And that could spell lost revenue for any publisher.
Full story : William Dunkerley - www.publishinghelp.com
Google Analytics: people are spending less time on websites
Ever wonder how your organization's website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011.
Compared to a year ago, websites have seen reduced page visits and average time spent on sites. The average user spends about 5.23 minutes on a website. In 2009, users spent 5.49 minutes on a website
Full story : Frogloop
Study: Postal mail most effective in marketing to customers
Businesses should do most of their customer outreach by postal mail and go easy on telephone calls and emails, according to a study co-authored by a University of California-Riverside researcher.
Three phone calls, along with three or four emails, and nine or 10 postal mailings over three months is the ideal mixture to stir customer interest, said Andrea Godfrey, the UC Riverside co-author and assistant professor of marketing.
Full story : North County Times
Why an email sucks and how to make it rock!
We all get hundreds of emails each day between our work and personal inboxes, so what does that mean? Competition for your readers' attention is fierce.
So why do so many emails in our inbox suck?
Full story : Vertical Response
Dealing with Negative Nancy's comments in social media
No matter who you are or what business you're in, you're always going to run into naysayers, especially on the web. You could be the most saintly non-profit in the world, and you'll still run into the occasional Negative Nancy.
While brand-bashing is nothing new, the tools of the web and social media make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable to lose all sense of decency, respect, and good manners.
Full story : HubSpot Blog
Businesses unaware of the power of online marketing
In a recent survey by Hennerberg Group, an Internet marketing consultant, 28 percent of small businesses are unsure of the reach of their website. While more small businesses are beginning to use online marketing, more than 40 percent admit they need help improving SEO, and 37 percent need helping using social media platforms.
Utilizing these newer forms of marketing gives small businesses cost efficient ways to increase visibility.
Full story : www.123print.com
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading