This marketing update rolls into fall with interesting statistics, plus lots of tips and tricks including . . . * 13 Hot Facebook Marketing Tips From the Top Pros * Seven Tips for More-Profitable Direct Mail in Today's Economy * Future of marketing is cross-media or bust * Best-Practices for Creating a Harmonious Mobile Environment * Getting Started With Mobile Marketing * Stamp your direct mail with QR codes * Potential customers are telling you how to market to them * Direct Mail Is More Than An Advertisement - It's Your Silent Salesman * Direct Mail, Bulk Mail, or Junk Mail -- What do you call it? * 6 Ways to Help Your Press Releases Get Found * Direct marketing embraces analytics, digital services
... and more
13 Hot Facebook Marketing Tips From the Top Pros
Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy.
Take your Facebook marketing to a new level with these hot Facebook marketing tips direct from the top pros in Facebook marketing.
Full story : Cindy King - www.socialmediaexaminer.com
Seven Tips for More-Profitable Direct Mail in Today's Economy
If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Over the last couple of years, it's been crazy out there.
Budgets have shrunk. Response has been unpredictable. Costs have risen. And yet you need to make sales. What can you do?
Full story : Dean Rieck
Future of marketing is cross-media or bust
Gone are the days when one channel was enough. To make any impact, campaigns must be all-reaching
Cross-media communication is more than just hype - it is the future of the graphic communications industry. The formerly manageable world of marketing that primarily used print and mass media has exploded into countless choices related to cross-media communications.
Full story : www.proprint.com.au
Best-Practices for Creating a Harmonious Mobile Environment
Here's the basic tenet of feng shui: With the mindful arrangement of objects in relation to one another and in the context of their environment, one can attract positive energy and good fortune, and generally usher in the good. That sounds manageable, right?
In theory, yes, but when you start bringing outside forces to bear -- a sense of where things are supposed to go, an irrational desire to bring in the new while holding on to the old, the notion that more really is more -- things gets a lot more complicated.
Full story : www.marketingprofs.com
Getting Started With Mobile Marketing
Are you thinking about mobile marketing? Wondering how you can use mobile marketing to connect with customers?
The good news is that mobile marketing is not all that complex.
Full story : www.socialmediaexaminer.com
Stamp your direct mail with QR codes
QR codes are everywhere. But rarely are they being used effectively. The majority of marketers today use static QR codes that capture only aggregate behaviors. Using a personalized QR code in print media will make more effective and actionable measurement a reality.
Despite information that seems contrary, many of us still like the unobtrusiveness that print media offers, while we also enjoy the speed and agility the digital world provides.
Full story : www.dmnews.com
Potential customers are telling you how to market to them
Between Google and Bing, the Big 2 search engines are determining search relevance using a very similar set of criteria. That is fortunate for us marketers because we can, to a large extent, standardize our marketing strategies for the Web and not have to spend an enormous amount of energy managing multiple approaches for different search engines... at least for now.
The key to achieving high rankings in search and creating buzz in social media is solid content. Period. So as a producer of content, you are now a publisher. You need to start seeing yourself that way.
Careful what you click ... this site employs screen spam!
Full story : MarketingProfs
Direct Mail Is More Than An Advertisement - It's Your Silent Salesman
Direct marketing is one type of marketing that directly targets a consumer through direct mail, email, social media, catalogs, specialized online ads and interactive television through cable or satellite.
Direct mail is only a small segment the advertising companies use to reach their targeted audiences.
Full story : Tom Emmerson -
Direct Mail, Bulk Mail, or Junk Mail -- What do you call it?
Let's debunk the myth that direct mail is a waste of time, capital and resources. Millions of people, businesses and individual consumers alike, are targeted with direct mail every day.
According to DMNews, 29% of generated revenue for acquisition is from direct mail and 40% have tried a new business or service for the first time as a result of direct mail.
Full story : Premier Advantage Marketing
6 Ways to Help Your Press Releases Get Found
How much do you know about press releases? Here's a little history lesson for you: back in the day, press releases were sent to journalists who would (hopefully!) read them and then decide whether or not to tell the rest of the world.
But today -- thanks to the internet -- reporters are no longer the gatekeepers. Instead, you can distribute a press release through an online newswire service and it can be re-posted on various news websites.
Full story : blog.verticalresponse.com
Direct marketing embraces analytics, digital services
Traditional direct marketing companies, long wedded to such channels as mailed pieces and unschooled email blasts, are aggressively expanding their services to leverage digital capabilities and market analysis to stay relevant in a changing world.
Full story : Christopher Hosford - BtoB Magazine
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading