This latest marketing update brings some really interesting data, plus lots of tips and tricks including . . .
* What would an advertising world without direct mail look like?
* 11 excellent email marketing infographics
* Marketing research chart: To what extent are marketers integrating social media?
* Direct marketing? Exceptional marketing method
* Life after 'like'
* Modeling and optimizing your marketing mix
* 5 steps to measure your PR efforts
... and more
What would an advertising world without direct mail look like?
Direct mail is a huge portion of the ad business. A lot of people inside the business and outside love to hate it, but it often has a measurable effectiveness rate. Even in the Internet age, plenty of direct mail gets sent.
It can be quite targeted, by demographics or neighborhoods and often customized for the audience.
Full story : AdPulp
11 excellent email marketing infographics
Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing, it's still very much alive and kicking.
In fact, when it's executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones.
Full story : HubSpot
Marketing research chart: To what extent are marketers integrating social media?
Integrating social media with other marketing tactics is about finding synergies and exploiting these relationships.
This week's chart - based on survey results of more than 3,300 marketers -- looks at the percentage of organizations incorporating social media into the marketing mix, and the scope of the integration.
Full story : Kaci Bower, Research Analyst -- MarketingSherpa
Direct marketing? Exceptional marketing method
Whenever we talk about a company's growth, the significance of its marketing efficiency cannot be denied. No matter how big or small a company is or what business model it follows, the need for effectively connecting with the customers and promoting its products and services is always there.
If you own a company or a part of one then you would know that besides bringing in customers, marketing plays a very critical in building company's brand image. On one hand where appropriate marketing can work wonders for your company's brand image poor marketing can work against it.
Full story : Business Tips
Life after 'like'
Online marketers have a dirty little secret. They have no idea what to do after they hit their initial quantitative social media goals. Sure, they have a million Facebook "likes," they've engaged their legions of Twitter followers and they've created more custom content than Wikipedia. But now what?
No matter your marketing objectives - increasing sales, gathering leads, gaining word-of-mouth exposure, boosting brand awareness, or otherwise - social media provides a breeding ground for authentic, real-world advocates.
Careful what you click ... arrival spam pop-ups employed at this site.
Full story : MarketingProfs
Modeling and optimizing your marketing mix
Fifty years ago, optimizing the media mix was relatively easy. Companies could select from a mix of national and local magazines, newspapers, broadcast television networks, radio and large industry trade shows. By the '90s, channel options became a bit more complex; cable television was added to the mix along with segmented direct mail and a bevy of trade publications and trade shows.
Today, the media mix has expanded further to include new digital channels such as social networks, SEO, online advertising, virtual events, email, and mobile.
Full story : Marketing Daily via MediaPost
5 steps to measure your PR efforts
Maybe you've made the commitment to add proactive public relations to your marketing mix, and want to know how to measure your efforts without paying for an ongoing media monitoring service. Or maybe you were interviewed by a reporter and just want to know what the coverage got you, aside from bragging rights.
The following are five simple steps to track and measure how much bang you're getting from your PR bucks.
Full story : Vertical Response
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading