August is BACK TO (Design) SCHOOL and designers need to know almost as much about marketing as marketers do!... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* Content marketing metrics: How to drive action instead of reaction
* Breathe new life into your marketing with visual content
* Eliminate 'to be' verbs in business writing
* 7 tips for creating amazing videos
... and more
7 tips for creating amazing videos
Kate Ottenberg, director of video services and media relations, Michael Wolcott, lead producer, and Andrew Hanelly, director of digital strategy, discussed five different video genres, and showed short clips from each of the genres to illustrate their points and inspire the audience.
Their tips will get you on the right track planning your next video. Check it out
Full story : Engage
Breathe new life into your marketing with visual content
Visual content is awesome. It grabs your audience's attention, it's quick to consume, it's shareable, and for those for whom writing is a bigger nightmare than those dreams where you're late for school and don't have any pants on, visual content is a nice alternative to keep your content creation machine chugging.
Most people don't have any trouble coming up with ways to integrate visual content into, say, their social strategy (or maybe they do, which is why we're covering it in this post for good measure). But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels?
Full story : HubSpot Blog
Content marketing metrics: How to drive action instead of reaction
In a recent interview with Jay Baer, co-author of --The NOW Revolution: 7 Shifts to Make Your Company Faster, Smarter and More Social-- and one of the Content Marketing Institute's consultants, Jay explained four key metrics that every content marketer needs to measure: consumption metrics, sharing metrics, lead metrics, and sales metrics.
As always, Jay is right on the mark, but I would break this down even further into two distinct categories: Metrics that result in actions and those that merely drive reactions.
Full story : Content Marketing Institute
Eliminate 'to be' verbs in business writing
Verbs are massively important in business writing; a product would be nothing without its ability to 'zoom,' 'shine,' 'enhance' or 'satisfy.' But one of the most commonly used verbs in copywriting is also one of the most problematic -- one that we rarely even realize that we're using.
That verb is 'be,' and while we could hardly do without it and its many forms, it can also cripple your writing when overused.
Full story : Printwand
Why content marketing is a great SEO strategy, not a short-term tactic
Content marketing is a great SEO strategy -- even better better than link building. Shifting your strategy from search marketing to content marketing is increasingly leading to higher search rankings and more organic traffic.
Some tests in May that looked at the impact of Google+ to organic search performance produced some interesting results.
Full story : SearchEngineWatch
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And that wraps it for this edition of Marketing Update from DTG.
And, thanks for reading