Marketing Update : Back to (Design) School

by Fred Showker

Marketing updates for designers, agencies, marketers and public relations Rolling toward August with marketing tips and tricks all designers, and developers need to know . . . it's BACK TO (Design) SCHOOL ... this issue:
* How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
* 7 expert email marketing tips you're probably missing out on
* How To Prevent Your Newsletter Emails From Ending In Spam
* PR teams can boost SEO (and sales) through Twitter
* Study: Video Boosts Mobile Ad Engagement Rates
* 7 reasons your PR efforts aren't working
* In synch with synchronized marketing
... and more

7 reasons your PR efforts aren't working

Why are some PR programs more successful than others, and what should you do when faced with a media relations program that just isn't gaining traction?
      Here are a few common PR mistakes.
READ THIS REPORT Full story : Ragan's PR Daily

How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves

Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. And as the number of social networks grow, so do the number of places curious customers can type their questions, vexations, and suggestions.
      Seriously ... they'll come at you from all social media angles. The more your social media reach grows, the more those inquiries and comments flood in. And while some of the communications are nice and helpful, some are, well, decidedly not.
READ THIS REPORT Full story : Anum Hussain for HubSpot Blog

Study: Video Boosts Mobile Ad Engagement Rates

According to Medialets, mobile ad engagement rates can be improved by 35 percent with the addition of video. A study from the mobile rich media ad firm shows that in the first quarter of 2012 mobile rich media ads containing video had an average of 35 percent higher engagement rates.
      The users who decided to expand these mobile ads spent a total of 20 seconds within the advertisement. Integrating video or product catalog information within ads can increase the average expand time from twenty seconds to over one minute.
READ THIS REPORT Full story : Daniel Mickens for ClickZ

How To Prevent Your Newsletter Emails From Ending In Spam

Having an email list is one of the best and prominent ways to retain readers on a website. This option has survived many other alternatives that has ever been and will continue to be a very useful marketing tactic for internet marketers for a long time.
      But due to the popularity of this internet marketing tactic, many lazy internet marketers have abused it and have made it to become somewhat complex to use.
READ THIS REPORT Full story : Business 2 Community

In synch with synchronized marketing

It sounds almost like an aquatic sport: synchronized marketing. According to a study conducted by Intelisent, marketers who orchestrate their campaigns by delivering highly personalized messages via multiple messaging channels at precisely synchronized intervals can achieve nearly four times the revenue -- and six times the ROI -- of marketers who don't use a data-intensive approach.
      The study, 'Personalized Marketing and Real Time Data,' also reveals the advantage direct mail marketers have over their digital counterparts. According to Intelisent, today's direct mail messages are much more personalized than most e-mail marketing efforts.
READ THIS REPORT Full story : Deliver Magazine

7 expert email marketing tips you're probably missing out on

You've conquered the click-through. You're sultan of the subject line. And you know how to deliver great content. But there may be a few tips you haven't mastered yet. Here are a few more advanced tips for marketers looking to kick their email expertise up a notch.
      When you move to a new IP address for sending your emails, it's very important not to send emails to your whole list all at once. Instead, you should 'warm up' your IP by slowly building up your send totals over time.
READ THIS REPORT Full story : HubSpot Blog

PR teams can boost SEO (and sales) through Twitter

According to a study performed by U.K. digital agency Branded3, there is a strong positive correlation between the number of tweets of a URL, and its corresponding Google ranking.
      The study suggests that a Web page's search rankings start to improve when its URL has received 50 tweets, but the real benefits start to accrue after it's tweeted more than 1,000 times.
READ THIS REPORT Full story : Ragan's PR Daily


And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout! and please join DTG on Facebook!

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And, thanks for reading

Fred Showker