Our last edition expanded marketing report pushed the ground work for this week, as we launch into October with moves toward social network marketing and infographic marketing ! Come on along with our latest marketing update :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
… and more
Last week’s expanded marketing report pushed the ground work for this week, as we launch into October with moves toward social network marketing and infographic marketing ! Come on along with our latest marketing update :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
… and more
Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
In an era when media is largely created and broadcast by the few to the many, social media emerged to facilitate the co-creation of media in addition to creating it. While difficult to trace its origins, the philosophy of social media dates back to the mid-1990s. It wasn’t until the mid-2000s however, that businesses would encounter the idea of a new medium where brand democracy prevailed over brand dictatorship.
Suddenly the voice of the customer took on an entirely new meaning and the promise of customer-centricity and engagement was thrust into the spotlight. But after all these years, businesses remain confounded. Even though most are experimenting with social media, how it improves relationships while impacting important business metrics is persistently elusive.
Full story : LinkedIn
Content Marketing Sweetens the Mix [Infographic]
How popular has branded content marketing become this year?
In a recent article, Direct Marketing News reported that 66% of brands and 65% of agencies consider branded content marketing to be very important or most important to their overall marketing efforts. http://www.marketingprofs.com/chirp/2013/10939/content-marketing-sweetens-the-mix-infographic
Design Emails With a Mobile Mindset: Five Tips
With nearly half of emails now opened on mobile devices, are companies designing emails with a mobile mindset?
Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.
If content is king, what would be queen?
Marketing of any kind builds on content. Good marketing builds on different content for different people. But with a huge influx of different articles, is content a fad? Or is it a linchpin in the best marketing programs?
Ask the companies who are hiring reporters to produce content to get readers to their websites. The answer is, content is king. However, the King has to have a capable queen—in this case, she’s “distribution,” to build a kingdom.
Measuring PR: Indicators of quality
Author Bana Jobe writes —
I got my start in PR during what I’ll call a cusp. Seasoned folks still followed “tried and true” methods, but warmed up to new ideas, emerging technologies, and, generally, the nontraditional. A few years later, they’d call it the “digital disruption,” but back then—it was an unnamed, but profound, change in business.
6 AP Style rules for press releases
There’s more to writing a press release than you might think. Not only is there a format to follow (headline, summary, date, content, section about the company), but a set of standard procedures to adhere to — AP Style.
Read on to learn how to make sure your press releases follow commonly-held stylistic procedures.
Go Boldly Where Your Members Are
Sharing its own strong results, the Masons of California makes the case for associations promoting publications across multiple channels.
Members constantly list your organization’s publication as one of their top benefits, yet you are struggling to get your publication known. While this may be true for many organizations, what may not be well known is that you can do something about it: Cross-market across multiple channels.
More: Media and Marketing Updates
And that wraps it for this edition of Marketing Update from DTG. Don’t forget … we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading
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