Springtime usually marks the beginning of many marketing and PR campaigns -- it's the biggest time of year for launching promos, second only to the holidays! Let's take a look at this week's marketing update :
[*] 10 Simple Twitter Tactics That Will Get You More Traffic Today
[*] Marketing Lessons From March Madness: Go Deep Young Team!
[*] 3 ways to sabotage your PR pitch (and 3 tips to save it)
[*] Get more links from every piece of content you produce
[*] The Most Commonly Used Email Marketing Tactics
[*] Your Five-Point Mobile Marketing Checklist
[*] The 25 Most Powerful Corporate Brands
[*] 6 key advertising platforms for 2017?
6 key advertising platforms for 2017?
Based on current performance and projections, the following is a look ahead to one possible future on the print and digital landscape.
(Hint: Mobile, print, video and social are just as important as you think they will be. And never underestimate the importance of data.)
Full story : INMA
Get more links from every piece of content you produce
Every day online there are vast amounts of content being created. More than 90 percent of all data ever created was in the last couple of years, yet a lot of people seem to think that they need to be creating new content all the time in order for them to get more links, more traffic and more exposure.
Sadly, businesses have created some amazing pieces of content over the years which have never been linked to
Full story : Search Engine Watch
The Most Commonly Used Email Marketing Tactics
The top three email tactics used by marketers are content relevancy, email personalization, and list segmentation, according to a recent report by Ascend2.
Perhaps not surprisingly, most marketers (80%) say they focus on "creating relevant and compelling content" in their emails. The next most popular tactics are personalization (72%) and segmentation (61%).
Full story : marketingprofs.com
3 ways to sabotage your PR pitch (and 3 tips to save it)
Many pros equate PR pitching to a numbers game, but successful pitching requires careful targeting and a deft touch.
A conversation with a prominent Chicago TV reporter at a Pilates class suggests that less is truly more when it comes to pitching, and many PR pros might be unwittingly sabotaging their own pitches.
Full story : Sarah Skerik -- prdaily.com
10 Simple Twitter Tactics That Will Get You More Traffic Today
Brian Honigman writes :
Are you struggling to harness the power of Twitter for your blog? You want more followers, more engagement and, of course, more traffic for your content.
10. #buyinfluence ...
Read how they work at :
Full story : boostblogtraffic.com
Marketing Lessons From March Madness: Go Deep Young Team!
Michael Jordan once said, "Talent wins games, but teamwork and intelligence win championships." Every March, college basketball programs strive for balance: closing out the regular season in style and peaking for the conference tournament while building toward the longer goal—a favorable seed and successful performance in the NCAA Tournament.
Though individual superstars account for some wins single-handedly, the teams that go deep in the tournament year after year play as a cohesive unit. The starting five can't bring home the trophy without a strong, skilled bench. MJ's wisdom applies equally to modern marketers. Let's break it down to his three components: talent, teamwork, and intelligence.
Full story : by Jonathan Moran | Ap
The 25 Most Powerful Corporate Brands
The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals on their impressions of top brands at the corporate level, not individual products or divisions. Respondents were asked to evaluate the power of brands based on two criteria: familiarity (how well is the brand known?) and favorability (does the brand have a positive reputation, well-regarded management, and good investment potential?).
Amazon.com ... Microsoft ... UPS, Walgreens, and CBS . . . follow this link to find additional findings from CoreBrand and the top 25 corporate brands on the list. (The Top 100 list can be accessed here. http://www.corebrand.com/brandpower/top-100-most-powerful-brands-rankings )
Full story : Ayaz Nanji -- Marketing Professionals