Fine-tune your marketing, PR and advertising for the spring / summer campaigns. Is your email up to snuff? Are your PR metrics in order? Here's the next edition of DTG Marketing Update:
* Give Your Dashboard a Makeover: 8 Email Metrics That Count
* Everything Email Marketers Need to Know About Sender Score
* SEO for public relations: A step-by-step guide
* Study: Email is more popular than social media
* It's Not You, It's Outlook
... and more
Study: Email is more popular than social media
Social media may be getting all the buzz, but email is still a more popular mode of Internet communication, according to a new survey.
Private research firm Ipsos polled 19,216 adults in 24 countries last month and found 85% of them used the Internet for email while 62% used it for social networking. Keren Gottfried, research manager at Ipsos, says she expected email use to trump that of social media.
Full story : Mashable
Give Your Dashboard a Makeover: 8 Email Metrics That Count
There are so many metrics available when it comes to measuring the success of our email marketing campaigns, yet a select few are most useful.
So, let's cut to the chase and bring sexy back to our reporting dashboards, shall we?
Full story : Vertical Response
Everything Email Marketers Need to Know About Sender Score
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.
Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Seems basic, but there are tons of moving parts involved in email deliverability, and a huge one is the reputation of the email sender.
Full story : blog.hubspot.com
It's Not You, It's Outlook
Let's talk about Outlook. Microsoft's venerable email client has a pretty steady grip on the email inboxes of Americans, probably due in no small part to Microsoft's prevalence in the enterprise sector (and, being bundled with MS Office).
If your subscribers sit in an office cubicle in the U.S., they're very likely to use it. Considering it's been around at least since 1997, Microsoft has had plenty of time to improve its product, and by most measures has done so.
Full story : blog.verticalresponse.com
SEO for public relations: A step-by-step guide
Public relations practitioners are adept at using content to build or defend a brand. For instance, they might offer an expert to provide timely commentary, or they might build a sophisticated, multifaceted campaign to defend a position, convey a message, launch a product, or even start a movement. Yet when many PR professionals plan such programs, they may overlook an essential tool: search engine optimization.
By using tools to gather information and gain insights about search behavior around a brand or category, PR pros are better equipped to inform the content-creation process.
Full story : Ragan's PR Daily
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout! and please join DTG on Facebook!
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