This marketing update is the first in a series to get you ramped up for the new year:
* Right Preparation Is The Key For Effective Direct Mail Postcard
* 7 email marketing rules to follow before hitting send
* 11 tips for crafting a pitch that wows journalists
* 5 Things You Must Know About Reputation Management
* Email marketing for this holiday season
* HP releases sustainable print guide
... and more
Right Preparation Is The Key For An Effective And Functional Direct Mail Postcard
Your business promotional plan more often than not include your local paper advertisement, radio plugs, and the common and old stand by which are the yellow pages. All these manners of promotions have been working yet you want to perk up your promotions to attract more clients.
Direct mail postcards will give a professional, innovative and reasonably priced manner to get all your target client's interest and attention and start to turn them into your avid clients.
Full story : Free Submit Articles
Email marketing for this holiday season
It's nearly that time of year: frosty mornings, football on the weekends and the holiday frenzy we all love.
If that last statement is difficult to take, or you suddenly gulped when you realized it's near, don't worry; we have some helpful tips to make your holiday email delivery easier.
Full story : VerticalResponse
5 Things You Positively Must Know About Reputation Management
Your brand has never been at greater risk than it is at this moment. And, that risk grows not by the day, but by the minute. That's not hyperbole.
You invest thousands of dollars, perhaps millions -- and untold hours -- building precious brand equity, that can be literally unraveled in minutes. A single negative Tweet, Facebook post or YouTube Video can race across humanity and burn down a brand with blinding speed. We've seen it time and again with vaunted brands from Amazon to Zappos. They have all the resources in the world to put out fires, and they could not even begin to contain the tsunami-like brand revolts against them. Consider this video that has garnered over 10 million views and will continue to damage the United brand, 24 hours a day, 365 days a year -- for the rest of time.
Full story : Social Media Today
HP releases sustainable print guide
HP announced a new Sourcing Sustainable Print Guide to help marketers and print buyers incorporate printing strategies that help reduce waste.
"While online and mobile platforms have revolutionized the way people access information, print continues to play an integral role in creating multi-channel marketing campaigns that engage consumers and drive brand preference," said Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, Imaging and Printing Group, HP. "The print guide is the latest tool that helps marketers and print buyers adopt sustainable print sourcing practices to meet their business and environmental goals."
Full story : WhatTheyThink
7 email marketing rules to follow before hitting send
E-mail marketing can be a powerful and effective tool to help your business...if executed properly.
The success of an e-mail campaign isn't just based on the design or even the message. Rather, it's a combination of several critical background components that help you improve deliverability and avoid being flagged as spam.
Full story : American Express OPEN Forum
11 tips for crafting a pitch that wows journalists
Knowing how to pitch your story idea to journalists can make the difference between their pursuing it and using you as a source in their stories, and their rejecting or even ignoring your pitch. What follows are 11 tips for developing pitches that journalists will seriously consider.
But first, here's a little background information about a journalist's work environment today, and why effective pitching is so important.
Full story : MarketingProfs
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading