Online Social Media Update for January

by Fred Showker

Online social media update from DTG Magazine This Social Media update moves through January and looks at some new considerations for designers and online marketers. This media update includes:
* Facebook targeted posts improve your Facebook engagement
* 11-point checklist for a healthy social media strategy
* 5 things more important than Facebook page engagement
* 7 Tips for Creating a Social Media Plan
* What's your social media strategy?
* Increase your Facebook engagement
.... and the continuing world of social media and networking

What's your social media strategy?

Too often we’re trapped in the tactics and we forget the strategy element of what we’re trying trying to achieve.
      Typically social media strategies fall into the following categories:
READ THIS REPORT Full story : Social Media Today

5 things more important than Facebook page engagement

There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page administrator knows the importance and value of engagement, but few recognize what other components take precedence.
      Here are 5 things that are often overlooked, but vastly more important than any Like or comment a page or post could receive.
READ THIS REPORT Full story : Social Media Today

7 Tips for Creating a Social Media Plan

Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.
      Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.
READ THIS REPORT Full story : Social Media Examiner

11-point checklist for a healthy social media strategy

It's time to zero in on your social media strategy and determine if you're having an identity crisis. Is your digital strategy healthy, or lingering on life support?
      Keep in mind that strategy is the big picture and tactics are the everyday activities that help you achieve success in your big picture.
READ THIS REPORT Full story : Ragan's PR Daily

Increase your Facebook engagement

Wondering why some pages have very high engagement and others nearly none? The following are five tips you can put to work right away.
      What is it that makes some Facebook fan pages wildly successful with constant high engagement rates where the fans and their friends eat up the content like there’s no tomorrow… while other pages sit there dormant with hardly any activity, yet they produce great content, too?
READ THIS REPORT Full story : Social Media Examiner

Use Facebook targeted posts to improve your Facebook engagement

Are you looking for creative ways to improve your Facebook engagement? By narrowing the people who see your posts, you can actually get more engagement.
      It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts?
READ THIS REPORT Full story : Social Media Examiner


More: Social Networking and Media Updates

And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!

And, thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just send and email, contribute your own article, join the Design Cafe forums, or follow DTG on Facebook!

Unless noted otherwise, this page and content was authored by Fred Showker, Editor and Publisher of DTG Magazine and 60-Seconds.com. You can hook up with Fred at +FredShowker, on Google+ or most social medias @Showker



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