Designers need to know almost as much about marketing as marketers do!... this issue:
* 3 must-have investments: Social media, content marketing and mobile
* The Three Most Underrated Internet Marketing Strategies Of 2012
* Content marketing 101 - essential questions and answers
* 4 tips for a common-sense approach to mobile marketing
* 5 top tips for a successful event PR strategy
* 7 tips for creating amazing videos
... and more
3 must-have investments: Social media, content marketing and mobile
Summer signals the beginning of budget season. Before diving into the details of your marketing plans, examine how the marketplace has changed, where your business is headed, and how to integrate evolving marketing strategies such as social media, content marketing, and mobile into your mix to make your marketing more effective.
According to IBM's State of Marketing 2012, marketers face an array of challenges. Top on marketers' lists are channel and device choice expansion and customer collaboration and influence. Given social media's exponential growth, increased smartphone usage, and the quick adoption of tablets, this is no surprise. These elements require new ways of engaging and selling prospects and customers through content marketing and social media delivered via various mobile devices.
Full story : ClickZ
7 tips for creating amazing videos
Kate Ottenberg, director of video services and media relations, Michael Wolcott, lead producer, and Andrew Hanelly, director of digital strategy, discussed five different video genres, and showed short clips from each of the genres to illustrate their points and inspire the audience.
Their tips will get you on the right track planning your next video. Check it out
Full story : Engage
4 tips for a common-sense approach to mobile marketing
Rather than recommend that marketers undergo dreaded technical training, some of the most experienced in mobile marketing suggest a common-sense approach to the channel.
Here are four practical tips from four marketers in the trenches of mobile marketing.
Full story : MarketingProfs
The Three Most Underrated Internet Marketing Strategies Of 2012
In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that everyone is trying.
But some of the most effective methods are relatively unsung. They just chug along and deliver results.
Full story : ZAGG, Inc
Content marketing 101 - essential questions and answers
If you're new to implementing content marketing as a productive complement to your paid, earned and shared media efforts, check out the basics below on starting out, measuring success and where content marketing may be headed.
What is the one key thing that marketers need to know to kick-start a successful content marketing program?
Full story : TopRank
5 top tips for a successful event PR strategy
Whether your event is large or small, it can benefit from the use of an effective PR strategy. Public relations can help you to increase the profile of your event and the organizers as well as increase registrations or ticket sales.
So how do you go about using PR for an event? The following are five tips which can be used for nearly any type of event.
Full story : Public Relations Sydney Blog
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And that wraps it for this edition of Marketing Update from DTG.
And, thanks for reading