Publishing Update 1505-15 : Digital Media, Publishing, content, print, and DTP

by Fred Showker

Fred Showker's Publishing Update Did you remember Mothers' day in your media plans? Never pass up the opportunity to market and spread the PR of your clients. Spring is a fun and lucritive season as people come out of the winter doldrums and begin shopping again. Be on your toes ... check out these tips

  • Digital media requires publishers to be more active in clients' marketing
  • What’s Your Take on Staff Editors Writing Sponsored Content?
  • What will be on digital publishers' minds a year from now?
  • How to Manage Your Best Content More Strategically
  • Twelve Ways to Update Print Production Habits

-- and more ...

How to Manage Your Best Content More Strategically

Successful content management means being intentional about its presentation. Here are some ideas from the recent AM&P Lunch & Learn on how to be more strategic in disseminating your best content.
      Rick Pullen, editor in chief of The Council of Insurance Agents & Brokers’ Leader’s Edge magazine, was the opening speaker at AM&P’s February 24, 2015 Lunch & Learn in Old Town Alexandria, Virginia. The event, which drew a capacity crowd, focused on content management but covered much more than metadata, tags, personalization strategies, and DAMs (digital asset management systems) — terms that often can make publishing and media professionals gloss over.
Perfect apps for RVers, Campers and Truckers Full story : Marlene L. Hendrickson

Digital media requires publishers take on more active role in clients' marketing

There's no secret that the digital media evolution has changed the way the industry, itself, gives information and develops its strategy for curating loyal readers, viewers and followers.
      Publishing, in particular, has seen its own evolution when it comes to content, dissemination thereof, actual advertising and making money off it all with clients, New York Times Director of Luxury for integrated sales Peter St. John says.
Perfect apps for RVers, Campers and Truckers Full story : Renita D. Young, NOLA.com | The Times Picayune

What’s Your Take on Staff Editors Writing Sponsored Content?

Increasingly, publishers are finding legitimate ways to use in-house content creation skill sets to earn their share of marketing dollars from brands who have stories to tell and are willing to pay to have them told. Is this the rise of sponsored content and the demise of editorial? Not so fast.
      In two months, J-schools across the country will graduate tens of thousands of students seeking journalism jobs. The good news? They are much more likely to find a role in their chosen profession now than three-to-five years ago. The caveat? The jobs look a lot different than many of us are used to.
Perfect apps for RVers, Campers and Truckers Full story : Lindsey Dunn - Association Media and Publishing

Twelve Ways to Update Print Production Habits

Laura Brady -- principal at Brady Type, a full-service book design studio specializing in ebook development, custom training, and general publishing problem solving writes :
      I was reading a novel today on a Kindle Paperwhite—or "dogfooding" as some would like this habit to be called. Despite the engaging content, I kept getting jarred out of the ebook by its low production quality. The formatting wasn’t even so horrible, but small mistakes kept punching me out of my immersive experience.
      The problem originated, I am almost certain, from typesetting for print, followed by poor ebook QA after the conversion was made. It’s an issue that’s stubbornly pervasive in the industry, and there are a handful of straightforward ways to avoid it.
Perfect apps for RVers, Campers and Truckers Full story : Laura Brady | digitalbookworld.com

What will be on digital publishers' minds a year from now?

At Digiday’s Publishing Summit in Vail, Colorado, the big issues at the tip publishers’ lips included viewability challenges, mobile and programmatic. Some of the more pressing themes were big topics at last year’s publishing retreat, too. Others — like ad blocking and publishing directly on platforms — gained prominence this year.
      So we wondered: What will we be talking about a year from now that’s not getting much attention today? Here’s what five publishing execs told us
Perfect apps for RVers, Campers and Truckers Full story : Lucia Moses | digiday.com

What did you miss last time?

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Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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