Creative Tidbits #199: Spec Work, Google Logo, Laser-Cut vectors, Adobe lost fonts and more

by Fred Showker

Fred Showker's Creative tidbits

Creative tidbits is a column in DTG Magazine featuring creative inspiration The old 'Spec Work' debacle raises its ugly head again -- I cannot understand why people don't learn. We're also looking at the Google logo, and Adobe lost fonts. Enjoy and don't forget to share your creative inspiration tidbits and discoveries

  • Is Spec Work Evil? 12 Agency Execs Discuss the Unchecked Problem
  • Create a Laser-Cut Mailer Using Adobe Illustrator and InDesign
  • How Magazine Covers Have Changed Over the Past 100 Years
  • Google's new logo: why a meh response is actually good
  • Is this an infographic or worthless misdirection?
  • Adobe Drops Fonts, Leaves Users Stranded

Is Spec Work Evil? 12 Agency Execs Discuss the Unchecked Problem

creative tidbits

When Jarvis Grant posts to LinkedIN, I read it. Today his post "Spec work has long been a point of contention between agencies and clients." caught my attention, and I kind of had to laugh. Jarvis doesn't usually fall prey to pandaring, so I asked a few questions:

 > Does this assume that it is an "Unchecked problem" ?
 > If so, should they have asked "Is Spec Work Evil?"
 > Seems more like agency spokespersons in turf protection mode.   
 > Interesting how this topic has managed to generate attention 
 > (and huge revenue for the exploit sites) for the past four decades.
 > Spec work is like spam and web advertising
 >  . . . it's an "unchecked problem" and it's also "Evil"
 >  but the industry seems to love it and keep on doing it.
 >   Hmmmmmm?
 >  Do you think the young author of this article really
 >  has a handle on what "spec" work is?  
 >  Notice she did not interview nor get any comments from any
 >  clients nor those soliciting spec offers. 
 >      Thanks for posting

But seriously folks. If you meet Jami Oetting, the author of the article, you may understand why she's reporting on "Spec work" just now. She actually doesn't know what she's talking about since the client/agency relationships she mentions has never really been a controversy. It's all about the agency's clients getting 'other' designers to work for them on "spec." This is basically an article about why agencies cannot afford to do spec work -- not about "evil" nor and "unchecked problem" . . . but an interesting read anyway -- thank you Jami and HupSpot.
Here's the Full Story Full story : The Hub Spot Blog

Create a Laser-Cut Mailer Using Adobe Illustrator and InDesign

creative tidbits

Using Adobe Illustrator and Adobe InDesign you can create your own stunning laser-cut self mailer, which is going to give your marketing materials that extra professional edge.
      In this tutorial, suitable for beginner-to-intermediate readers, you can look at how to set up dielines correctly and talk about how you can adequately prepare your artwork for the printing and cutting process.
Here's the Full Story Full story : design.tutsplus.com

How Magazine Covers Have Changed Over the Past 100 Years

creative tidbits

How have magazine covers and their photos changed over the past century? The answer sheds light on not just the design and image choices of major media companies, but changes in our cultures and the way we think as well.
      Karen X. Cheng and Jerry Gabra decided to explore this subject recently.
Here's the Full Story Full story : petapixel.com
links to creative inspiration Here is a screen capture

Google's new logo: why a meh response is actually good

creative tidbits

In today’s combative and critical social media climate, a neutral response is a win.
      Recently, the roughly 65% (or more) of Internet users who use Google as their primary search engine were greeted by a new primary-colored logo on their home page. Google GOOG 1.43% introduced their new logo design with an appropriately fun and illustrative Google Doodle on their home page, erasing the old logo and drawing the new one with fat chalk, making sure that users noticed.
Here's the Full Story Full story : Marlene Morris Towns ~~ Fortune

Is this an infographic or worthless misdirection?

creative tidbits

thanks to Chuck Green for this one in his latest design briefing. Chuck writes :

Quoting  begins I see lots of "infographics" that are anything but. When I first saw "Deconstructing Successful Logos," on the Adweek.com website, I was hoping it would hold some valuable insight. But having read it, I think it is meaningless ... this is misdirection-filler content, published by a seemingly respected source, that holds out that there's some magical shortcut to doing the complex work of creating a useful, memorable mark for a specific company. It doesn't clarify the process, it confuses it. Quoting  ends


Here's the Full Story Full story : Chuck Green's Design Briefing
links to creative inspiration Here is the FULL INFOGRAPHIC

Adobe Drops Fonts, Leaves Users Stranded

creative tidbits

We wish this were one of our infamous April Fool’s Day jokes, but it’s not. At some point in the near past, sometime after InDesign CC was released, Adobe quietly stopped installing almost all the fonts that used to come with the program. Mike wrote that up here. At a time when Adobe has repeatedly announced its intentions to provide more robust typographic features and support customers better, we have to say that in our opinion, this move is a big mistake.
      Here's the problem: If you install InDesign CS6 (or you've been using any earlier version of InDesign), you get a wide array of fonts, such as Chaparral, Caslon, Minion Pro, and a whole bunch of language-specific fonts (for Arabic, Korean, and so on). But if you do a clean install of InDesign CC, on a machine that never had Adobe software on it before, you’ll get:

  • Minion Pro Regular
  • Myriad Pro Regular, Bold, Italic, and Bold Italic
  • Letter Gothic Regular, Slanted, Bold, and Bold Slanted
  • and a bunch of language-specific fonts

In other words, Adobe basically just gives you the fewest fonts they possibly could to launch the application.
Here's the Full Story Full story : indesignsecrets.com

GO What did you miss in the last Creative Tidbits?

JOIN the creative experience! We'd like to hear from you! On the Facebook page, you'll find the gallery "Art is where you find it" -- you can contribute art there. Or, let DTG visit your site -- we'd love to have you contribute there and become part of DTG!

Click here to see this issue's poster And, ... Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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