A New Year and A New Look: McDonald's Global Packaging Launches In Style

Starting this month, McDonald’s restaurants in the United States will unveil new carry-out bags, fountain beverage cups and sandwich boxes. I don't know if this is a hallmark in graphic design, but looking at the history of McDonald's packaging and their urban positioning, it looks like a fun change. January 21, 2016

Advertising Update : 2015 trends vs 2016 trends, myths, Super Bowl, GIFs and viewability

So, this is the issue where we look at the advertising trends predictions. I guess you may have already seen my 60-Seconds on Logo Design Trends, so you know how I feel about predicting trends. So let's see what the industry is up to now, and what you should be aware of if you're involved in any form of advertising

  • Are Digital Media Budgets Meeting Industry Viewability Standards?
  • Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising
  • 13 Media and Advertising ‘Trends’ in 2015 That Never Happened
  • 10 Behavioral Trends Guiding Advertising In 2016
  • RIP millennials: Marketing will be 'age agnostic'
  • Are GIFs the future of advertising
  • Digital media trends for 2016
January 20, 2016

#326 : Fools Gold - web advertising

So you think you're getting rich with web affiliate schemes, and Google? You're giving away your web space in exchange for a percentage of a sale? From where I'm standing it looks like a huge rip-off to the benefit of the advertiser. If you're paying attention to what's happening, you might think different. July 23, 2015

60-Seconds #325 : Should graphic designers have social responsibility?

You may remember my 2002 post about Steven Heller's "Citizen Designer." Milton Glaser often says, "Good design is good citizenship." So, we decided to go out on the limb a decade later and ask the same question amongst a cross section of Designers today. The responses we got are somewhat amazing! Is the graphic designer as accountable as the marketing and publicity departments for the propagation of a message or idea? Be careful, don't answer until you've read this. June 16, 2015

60-Seconds #322 : I got trapped by Google Adsense & false advertising

Do you remember when Google came out with Penguin, how they would penalize any site with 'false' links? Then all this talk about mobilegeddon, and how Google has become the internet police and the ministry of information -- all about 'honesty' on the web. Google's "honesty" took a big hit when I wanted to contact a Tupperware sales representative in my own town. But, the search results were the last thing I expected -- and certainly the last thing I wanted. April 28, 2015

False Advertising ???

True or False: Designers have disappeared from the web advertising world because they're no longer needed -- who needs a designer when you can blatantly use false advertising to entrap your audience to click. Good question? Have you fallen prey to this ploy? February 23, 2013

Will graphic designer's evolve design?

I didn't make it to "Design Indaba" but from reading the press, it was a fantastic gathering of graphic design illuminaries from all over the world. Herman Manson covers a great presentation by Dana Arnett, asking if graphic designer's evolve design? March 11, 2011

Media update: 1012-17

Fred Showker's 60-Second Window Media update: Trends in Global Media, Social Syncing, Cross Platform Marketing, Connectivity Addiction, PR. Virtual Property Rights and more December 17, 2010

Publishing & Media Update

We're following the trends in publishing both on paper and the web! This issue looks at * Newspapers? Dying? Social media? Rising? * Adobe may transform content management industry * Dismiss the rate hike? * Why metadata matters for the future of e-books * Apple as middle-man troubles magazine publishers * New York Times free help for publishers? ... and more August 16, 2010

Throw Your Press Release in the Trash

This was originally published as the Top Ten Reasons to Throw Your Press Release in the Trash, and I've refreshed it about three times since 1989. However recently a new generation of press writers have arrived and need these lessons again January 26, 2010