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Advertising Update : 2015 trends vs 2016 trends, myths, Super Bowl, GIFs and viewability

So, this is the issue where we look at the advertising trends predictions. I guess you may have already seen my 60-Seconds on Logo Design Trends, so you know how I feel about predicting trends. So let's see what the industry is up to now, and what you should be aware of if you're involved in any form of advertising

  • Are Digital Media Budgets Meeting Industry Viewability Standards?
  • Why Ad Tech Is the Worst Thing That Ever Happened to Advertising
  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising
  • 13 Media and Advertising ‘Trends’ in 2015 That Never Happened
  • 10 Behavioral Trends Guiding Advertising In 2016
  • RIP millennials: Marketing will be 'age agnostic'
  • Are GIFs the future of advertising
  • Digital media trends for 2016
January 20, 2016

Advertising : Ad Blockers, Yahoo block, rebound, Advertising Needs An Overhaul

NO ADS | NO TRACKERS | NO MALWARESeems ad blockers are a good thing, and it also seems ad blockers are a bad thing. The problem arises when the advertising broker is sleezy and greedy, and the publishers don't have time to pay attention to how they're getting screwed. And there ain't nobody getting rich (to coin an old phrase) except the advertising hoars. We wish them well, and only hope that they're not making your web page suck. December 18, 2015

Converting PDF files to text -- this utility may be your key

When you need to extract text from acquired PDF files, it can be a tedious and frustrating operation. If there are columns, you've got a reall challenge. If they've saved the PDF without editing capabilities, and optimized for web delivery it can be impossible. Now there's help for most situations. November 25, 2015

Help for creatives : Simple Time Tracking for Freelancers who aren't good at billing

Here's another chance for artists, graphic designers, and creatives of all kinds to get their act cleaned up and profitable. Time tracking and estimating is the most difficult task that faces creatives. You need all the help you can get. Here's another opportunity November 24, 2015

DT&G Advertising update : Ad Blockers

The online world and its unsatiable hunger for money has broken all rules and enraged the online population to the point of mutany! The design community as well as old school internet purists said all along that you could tell your web page sucks if you have advertising. But the web industry just wouldn't listen. Now, it appears a huge push-back is coming and it will make the connected world a better place. November 23, 2015

Advertising Update : Brand Advertising, Ad Blockers, McWhopper, McDonald's craziness

There's a growing push-back for digital advertising ... while all the traditional forms are fully supported. You can do all kinds of futuristic marketing in print without ruffling a single feather. But if you send an advertising email, you're going to the spamcops! Let's see where we are . . . November 11, 2015

Advertising Update : Mobile, Video, Ad Injection, Yahoo, Facebook, Google and ad madness!

Here we are at the end of 2015 and it looks like mobile devices are taking over, but advertising is getting more and more difficult. Since the ad industry shot itself in the foot, I've been preaching and warning about this for over a decade. The advertising purveyence industry has a dirty secret: they're screwing the publishers AND the advertisers! But don't take my word for it . . .

  • Video viewability is key to engagement, revenue opportunities
  • Ad Injection: Yet Another Challenge for Online Advertising
  • Is Facebook Becoming the Apple of Digital Ad Sales?
  • Mobile Advertising Has A Measurement Problem
  • Mobile To Dominate Digital Ad Spend In 2016
October 27, 2015

Custom Remote KeyPad 1.0 released for iOS - Control a Mac Wirelessly

Custom Remote KeyPad, for iPhone/iPad/iPod was originally released for iOS 2 in 2008. After over 25,000 downloads and rave reviews, it was discontinued with the release of iOS 7 for technical reasons. The app has now been entirely rewritten for iOS 8+ using Appleís new Swift language and adopting the latest iOS technologies. October 21, 2015

Live Sketchpad Lets Users Talk and Share Sketches in Real-Time

How many times have you wished you could work with a partner, colleague or friend on the same drawing ... Live Sketchpad lets users collaborate with someone across the street - or on the other side of the world. Now, there's no excuse! August 10, 2015

Marketing Update : marketing hacks, marketing sins, marketing myths and more and more

The title of today's Marketing Update just about covers it all! Like the good, the bad and the ugly, we've got the myths, the hacks and the sins! The big cheese is a piece on Caitlyn (Bruce) Jenner that makes some pretty stiff statements. Are they true? You decide for yourself.

  • 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
  • Audience Research Needn’t Be Costly or Time Consuming
  • Forget campaigns: Build your marketing stack
  • How to Execute an SEO Content Marketing Plan
  • The Seven Deadly Sins of Digital Marketing
  • Making Personalized Email Marketing Easier
  • 3 rebranding lessons from Caitlyn (Bruce) Jenner
July 1, 2015