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Online Social Media Update : 2014 to 2015 Social Media rules changes daily

This Social Media update is the first in several months, so we've got a lot of catching up to do. 2014 continues to have changes for Facebook, Google and LinkedIN. But there are some new developments out there on the horizon, so let's get going

  • What to Do When Social Media Is Not Working For Your Business
  • New Research Shows Which Social Networks Ideal for Marketers
  • 2015 : Social Media Trends Every Entrepreneur Needs to Know
  • The next wave of tech change: Self-publishing and libraries
  • Inside the Science That Delivers Facebook and Twitter Feeds
  • How old school publishers can win in the digital age
  • 3 Essential Podcast Tools for Stellar Webcam Events
  • ... and the continuing world of social media and networking
November 27, 2014

Marketing Update : high traffic, authorship and the dark side of marketing

Okay, you've made it through another year of marketing, and the high-traffic marketing season is just about over. If you've missed your mark, there's no use on trying to regain lost action -- just get started on the next season!

  • How much of your marketing strategy do you dedicate to content amplification?
  • Content’s Growing Role In The Integrated Marketing Communications Plan
  • Three Good Reasons Why Google Authorship Still Matters
  • The Dark Side of Content Marketing [Infographic]
  • Lon Safko asks : Is Your Email List Dirty?
  • ... and more
November 24, 2014

Share Calendars, Projects, Tasks with SmartDay Online, Sync To Devices

Seriously, too many businesses -- particularly creative businesses -- fail because of lack of management and coordination. This might just be the way to tie all the loose ends together to make a cohesive team in the field. Advertisers, Photographers, and any creative art that requires a team is game for this app! September 16, 2014

Marketing Update : Pro Bono Work, Marketing Videos, Experts and Top U.S. Buzz

Are your clients screaming for better marketing graphics? Do you think they know what effective graphics are? As the world of marketing gets more complicated, graphic designers need to keep right on top of every crook in the road ... literally

  • Why Doing Pro Bono Work is Good for Your Agency and How to Find the Right Match
  • Infographic : How Big Businesses Use Colors to Affect Your Emotions
  • Create Compelling Marketing Videos That Educate and Entertain
  • In the Content Marketing Kingdom, Third-Party Experts Rule
  • A Seven-Item Checklist for Measurable Marketing
  • Eight Ways to Rock Your Media Marketing
  • 2014 - Mid-Year Rankings: US Top Buzz
  • ... and more
September 9, 2014

Marketing Update : Facebook Ad Network, Best Bang for your Click and Postcards Marketing

Here we are in September, the opening of the biggest marketing season of the year, and if you haven't done your homework, then you're in trouble! You should already be working on your Valentine's promotions!
[*] Here's Why Facebook's New Ad Network Accelerates a Trend That's Transforming PR
[*] Which Marketing Channel Gives You the Most Bang for Your Click?
[*] Learn Why Direct Mail Is A Smart Choice For Any Business
[*] Fix These 5 Email Marketing Missteps Right Now
[*] Don't maintain your reputation; build it
[*] Marketing with postcards -- Parts 1 and 2
... and more September 2, 2014

Marketing Update : AdWords Etiquette, Content Skills, and do we really trust advertising?

Effective marketing comes in many different shrouds ... from content to comments, beware what you say, where you say it and who you say it to! It's all about trust and skills. Follow along as we dig deeper into end of summer marketing :
[*] Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
[*] The 5 pillars of effective content marketing etiquette
[*] 5 Marketing Skills That Digital Journalists Will Need
[*] Google Goes All in on Mobile Apps With AdWords Updates
[*] Do Americans Trust Advertisements? by Ayaz Nanji
[*] How To Choose The Right Medium For Your Message
... and more August 26, 2014

Graphic Designers Ask : How much should I charge

This is probably on of the most frequently asked questions in the graphic design business. Everyone is looking for a silver bullet -- but there are no silver bullets. About ever five to ten years someone asks the question and I answer it. I've done so for almost 40+ years. They asked it again in the Design Cafe, so I provided this answer to "how much should I charge?" August 19, 2014

Marketing Update : End of Summer, on to big marketing season

We're almost through the summer "dog dazze" and now ramping up for the biggest marketing quarter for the year, pay attention :
[*] 6 strategies to assess if a bold new idea is worth the risk
[*] Priceline Seeks Results From Facebook as Google Wins Ads
[*] Media relations techniques that don't involve pitching
[*] 5 ways to build brand awareness through content
[*] 5 Little-known YouTube Features for Marketers
[*] Metrics That Matter
... and more August 19, 2014

Property Law Primer for Multimedia Developers

J. Dianne Brinson and Mark F. Radcliffe created this masterful, authoritative essay on intellectual property laws in the United States back a decade ago -- but it is still valid in todays content-over-saturated, online world. This is good information for anyone who publishes online or otherwise. June 10, 2014

New Scanning Slideshow ready for Photographers

Indie developer, Chris Paveglio has solved a lot of problems for anyone who wants to put on a show of photo images just taken, with little or no muss and fuss! Scanning Slideshow 1.0.1 for Mac OS X is designed to display a slideshow of images, and to update the folder contents/images in the folder live. June 2, 2014