Publishing Update 1403 : Is digital really greener than paper?

We haven't had a publishing update in some time. Most have been moved into our marketing, web, or media updates. Publishing is not dead, and even though most people these days think publishing means Facebook or Twitter or Tumblr -- but seriously, there's more to it than that . . .
* Media study reveals preferred methods of delivery for different messages
* Ready to bust some print and paper myths?
* Is digital really greener than paper?
* The Power of Paper -- literally
* Make your content matter
-- and more ... March 3, 2014

Solving the problem of organizing difficult information and data

Tap Zapp Software (Calgary, Canada) has rolled out the latest release of Tap Forms Organizer and Secure Database 2.0 for Mac on the Mac App Store. Tap Forms 2.0 for Mac is a sophisticated yet easy to use database app which helps you to keep all your important information well organized. February 22, 2014

Scan Business Cards And Turn Them Into Contacts With Contact Snapper

How often have you wanted to get those business cards into digital form? This program makes it fairly easy, and lets you database all those contacts January 23, 2014

Marketing Update : New year, new game, another chance at Marketing, and Advertising success

Don't be fooled by the business doldrums of the winter months! There are real opportunities for January, February and March. Here's our first marketing, public relations and advertising update for the year ... go for it :
* Ask yourself these questions before posting about the news
* Mobile ad spending is through the roof. That’s a big deal.
* Top Tips for Writing Successful SMS Marketing Messages
* 9 steps to effective business emails
* 3 Media Kit Must-Haves
... and more December 30, 2013

Employee wellbeing influences corporate reputation in social media

How's your reputation ??? New research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. October 9, 2013

Karen negotiates for a salary in a design position at a design firm

On one of those blue-sky days when everything is going your way, Karen, who had just graduated in industrial design, landed an internship with a small firm with great work and a wonderful studio overlooking the bay and the mountains beyond. What happens next only Ted Leonhardt can explain, in his continuing series . . . June 19, 2013

Ally Lands A Brand

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the second of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... April 29, 2013

Carson becomes a professional

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the first of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... March 26, 2013

IOU: What To Do When the Chips are Down

My friend Susan Kirkland is back again this month with some sage advice for those freelancing or running their own business in the creative world -- trying to survive in an edgy economy. March 19, 2013

LAWS of Authorship

One almost famous photographer I know put out a remarkable self-promotion piece -- a calendar so simple and stunning, everyone wanted one. It was a series of posters with spot varnishes printed in full color on 100 pound coated cover. He stamped a copyright mark on each and every image used to produce those promotional pieces -- but this story turns out a little different than you'd expect. February 25, 2013