Ted Leonhardt: Ten Interviewing and Negotiation Tips for Creatives

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. In this edition, Ted helps up-and-coming creatives approach the interview and negotiation situation with confidence and ... success! January 22, 2015

An amazing virtual business card that automatically shares between devices

This new app for your iPhone , iPad, and iPod touch devices actually solves some problems that business people have faced for some time. gCard is a virtual business card that allows users to electronically share their information. January 15, 2015

Dozens of Actions will automate your most used operations to streamline your life

There used to be a program called "Quick Keys" that did everything you wanted, automatically at the touch of a key. I loved that program! But, now, you can quickly convert image or audio files, translate text or emails, add images and files to emails, compress or uncompress archives, and uninstall applications -- with a drag-n-drop, or keystroke. January 8, 2015

Share Calendars, Projects, Tasks with SmartDay Online, Sync To Devices

Seriously, too many businesses -- particularly creative businesses -- fail because of lack of management and coordination. This might just be the way to tie all the loose ends together to make a cohesive team in the field. Advertisers, Photographers, and any creative art that requires a team is game for this app! September 16, 2014

Marketing Update : Pro Bono Work, Marketing Videos, Experts and Top U.S. Buzz

Are your clients screaming for better marketing graphics? Do you think they know what effective graphics are? As the world of marketing gets more complicated, graphic designers need to keep right on top of every crook in the road ... literally

  • Why Doing Pro Bono Work is Good for Your Agency and How to Find the Right Match
  • Infographic : How Big Businesses Use Colors to Affect Your Emotions
  • Create Compelling Marketing Videos That Educate and Entertain
  • In the Content Marketing Kingdom, Third-Party Experts Rule
  • A Seven-Item Checklist for Measurable Marketing
  • Eight Ways to Rock Your Media Marketing
  • 2014 - Mid-Year Rankings: US Top Buzz
  • ... and more
September 9, 2014

Marketing Update : Facebook Ad Network, Best Bang for your Click and Postcards Marketing

Here we are in September, the opening of the biggest marketing season of the year, and if you haven't done your homework, then you're in trouble! You should already be working on your Valentine's promotions!
[*] Here's Why Facebook's New Ad Network Accelerates a Trend That's Transforming PR
[*] Which Marketing Channel Gives You the Most Bang for Your Click?
[*] Learn Why Direct Mail Is A Smart Choice For Any Business
[*] Fix These 5 Email Marketing Missteps Right Now
[*] Don't maintain your reputation; build it
[*] Marketing with postcards -- Parts 1 and 2
... and more September 2, 2014

Marketing Update : AdWords Etiquette, Content Skills, and do we really trust advertising?

Effective marketing comes in many different shrouds ... from content to comments, beware what you say, where you say it and who you say it to! It's all about trust and skills. Follow along as we dig deeper into end of summer marketing :
[*] Make Hidden Persuaders Work for You: Aroma, Music, Color, Font
[*] The 5 pillars of effective content marketing etiquette
[*] 5 Marketing Skills That Digital Journalists Will Need
[*] Google Goes All in on Mobile Apps With AdWords Updates
[*] Do Americans Trust Advertisements? by Ayaz Nanji
[*] How To Choose The Right Medium For Your Message
... and more August 26, 2014

Marketing Update : End of Summer, on to big marketing season

We're almost through the summer "dog dazze" and now ramping up for the biggest marketing quarter for the year, pay attention :
[*] 6 strategies to assess if a bold new idea is worth the risk
[*] Priceline Seeks Results From Facebook as Google Wins Ads
[*] Media relations techniques that don't involve pitching
[*] 5 ways to build brand awareness through content
[*] 5 Little-known YouTube Features for Marketers
[*] Metrics That Matter
... and more August 19, 2014

Property Law Primer for Multimedia Developers

J. Dianne Brinson and Mark F. Radcliffe created this masterful, authoritative essay on intellectual property laws in the United States back a decade ago -- but it is still valid in todays content-over-saturated, online world. This is good information for anyone who publishes online or otherwise. June 10, 2014

Ask Ted: Is my price to high?

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. In this edition, Ted's client asks if he's charged too much in a proposal -- Ted asks the right questions to lead his client to a happy solution
      Ted now relates the conversations . . . May 12, 2014