Marketing Update : New year, new game, another chance at Marketing, and Advertising success

Don't be fooled by the business doldrums of the winter months! There are real opportunities for January, February and March. Here's our first marketing, public relations and advertising update for the year ... go for it :
* Ask yourself these questions before posting about the news
* Mobile ad spending is through the roof. That’s a big deal.
* Top Tips for Writing Successful SMS Marketing Messages
* 9 steps to effective business emails
* 3 Media Kit Must-Haves
... and more December 30, 2013

Marketing Update : Marketing, Public Relations and Advertising into 2014

Closing out 2013 sets us up to launch our marketing programs for 2014, and it's not a moment too early ... here we go :
* How Social Data Changes Everything We Know About Marketing
* Understanding and utilizing digital marketing
* How to Frame Your Visual Storytelling Strategy
* Are You Posting Without a Plan?
* Stop Losing Leads
... and more December 16, 2013

Sandy says : Make An Impression With a Pop-By

We love to see great ideas pop up, and we love passing them along to readers! A big THANKS goes out to our good friend Sandy Hibbard for sharing this wonderful and timely marketing tip with DTG readers. There's no better time than today -- right now -- to push your message in a friendly way. Sandy has the idea ... December 13, 2013

Marketing Update : infographics, mobile mindsets, digital engagement and more

Mr Ragan brings us back to the basic craft of writing press releases, touch on infographics and finding a new mobile market. Get ready for November ... here we go :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 28, 2013

Marketing Update : Direct marketing, social media, Infographics and Retargeting

October continues into the holiday season and marketing reaches a fevered pitch. Come on along with our latest marketing update :
* What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
* How Search Retargeting Kick Started The Programmatic Marketing Revolution
* 5 Tips for Creating Successful Data-Driven Infographics
* Direct marketing and social media — A perfect match
* How to measure your content marketing campaign
* 10 Marketing Roles for the Next 10 Years
* Is the traditional PR pitch dead?
* Who do you think you are?
... and more October 22, 2013

Marketing Update : Going Social, jumping infographics, push mobile, content is king

Our last edition expanded marketing report pushed the ground work for this week, as we launch into October with moves toward social network marketing and infographic marketing ! Come on along with our latest marketing update :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 14, 2013

Employee wellbeing influences corporate reputation in social media

How's your reputation ??? New research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. October 9, 2013

4 Apps to Enhance the TV Second-Screen Experience

So far this year, shipments of computing devices are up by 6 percent to 2.4 billion, with a far greater focus on smartphones and tablets than PCs, TechCrunch reports. So, of course there will be video . . . August 28, 2013

87% of Marketers Use Video for Content Marketing Campaigns

Uberflip's latest video infographic provides recent facts and figures about the growth of video, its consumption on mobile devices, and what these numbers represent for marketers. August 21, 2013

Marketing Update : baseball, apple pie, and marketing

Is there anything that is more American than Marketing? How are your July 4th marketing activities going? Summer's hot, people are in a spending mood, they're traveling and you're in the driver's seat, here is the latest marketing update :
* Three Powerful Ways to Measure the Impact of Your Email Marketing
* 7 steps to better communicating your brand's story
* The mindset that makes online marketing work
* Q&A: Paul Holmes and the future of PR
* 7 traits of a solid PR professional
* Can Marketers and Data Get Along?
* Beef up your boilerplate
... and more June 24, 2013