Marketing Update : Learning from the past, Lead dynamics

Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more June 17, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013

Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013

Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013

Online Social Media Update for Mid May

This Social Media update in the middle of May looks at Google+ hangouts, audiences, promotions, and preventing nightmares --
* Hangouts and Communities: The Road to Google+ [INFOGRAPHIC]
* How to Diagnose the Health of Your Social Media Strategy
* Discover more about your audience with social media
* How to Create Highly Engaging & Sharable Graphics
* Boost your Facebook engagement with promotions
* Can you prevent social media PR nightmares?
* Effectively manage a LinkedIn group
* Getting a grip on your social media
.... and the continuing world of social media and networking May 22, 2013

Mail Designer Improves Newsletter Workflow For Creative Professionals

equinux announces the release of Mail Designer 1.3 for Mac. equinux enhances Mail Designer, its tool for creative professionals, with an interface to send and distribute mail designs and newsletters with Campaign Monitor. This integration greatly improves the marketing workflow for freelancers, creative professionals, and companies. Mail Designer and Campaign Monitor are ideal for launching newsletter campaigns and reaching large audiences. Users can build and create their own mail designs. May 20, 2013

Free eBook Reveals How 27 Writers Published their Books as Book Apps

Award winning book app author, speaker and coach, Karen Robertson, takes readers through what a book app is, the step-by-step process for creating a storybook app and shares the personal stories 27 writers who've published book apps for the iPad. May 19, 2013

Can magazines be a viable advertising option for small business?

For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013

62% of Marketers Don’t Know How to Measure Social Media Advertising

Content marketing start-up Uberflip has released a new infographic about the state of social media advertising. Given mass consumer adoption of social media, over 75% of brands have incorporated social advertising into their integrated marketing budgets. March 26, 2013

New Year’s Resolution: Make 2013 The Year of the Customer

With 2012 in the rear view mirror, many are wondering what the economy will bring in 2013. Are we poised for tremendous growth? Will small businesses finally see the gains that many corporations have seen over the past few years? Make 2013 the year of the customer! This article is by Joe Langner of Sage North America and chronicles the way in which businesses can better connect and grow with their customers. February 6, 2013