Can magazines be a viable advertising option for small business?

For many small business owners, advertising is limited to a restricted number of avenues. Cheap pricing and the potential for exponential sharing almost automatically throws social media/online marketing into the forefront. Begging the question; in an increasingly digital world, is print advertising still worth the investment? Some evidence suggests it is. April 24, 2013

62% of Marketers Don’t Know How to Measure Social Media Advertising

Content marketing start-up Uberflip has released a new infographic about the state of social media advertising. Given mass consumer adoption of social media, over 75% of brands have incorporated social advertising into their integrated marketing budgets. March 26, 2013

New Year’s Resolution: Make 2013 The Year of the Customer

With 2012 in the rear view mirror, many are wondering what the economy will bring in 2013. Are we poised for tremendous growth? Will small businesses finally see the gains that many corporations have seen over the past few years? Make 2013 the year of the customer! This article is by Joe Langner of Sage North America and chronicles the way in which businesses can better connect and grow with their customers. February 6, 2013

PUBLISHING UPDATE - death knell for the print industry?

Dig in and target the right market. Although ebooks now outsell print, there's still a huge and ready market . . . here's the latest publishing update:
* E-books send a shiver down the spine of the publishing industry
* In Digital World, Advertising Age Redesigns Print Publication
* What Hollywood Can Teach You About Great Presentations
* The truth about newspapers in the 21st century
* Weighing the custom publishing proposition
* Newspapers still have power, it seems
* Why print media is still green
* Ebooks Now Outsell Print Books
and more ... January 24, 2013

Online Social Media Update: Tips and tricks to improve Facebook

Managing and growing your online, web design, social media plan, and making it go needs all the tricks you can muster. This media update includes:
* 7 goals of successful community management strategy
* 5 questions every social media policy must answer
* The 10 Keys to Optimizing Facebook Engagement
* 7 Secrets to Getting More from LinkedIn
* Tips for managing multi-author blogs
* 20 Tricks to Make Facebook Better
.... and more from the continuing world of social media and networking January 23, 2013

Ricoh Americas: ‘Unstructured knowledge’ is the challenge of our time

Leveraging a goldmine of untethered, unorganized information will drive organizations’ success in 2013 and beyond. Despite the power of increasingly advanced databases, the overwhelming majority of valuable business information remains adrift in the form of unstructured knowledge – any information that is not captured or easily searchable. Ricoh makes educated predictions . . . January 17, 2013

Online Social Media Update: Reaching your reader

This Social Media update explores tips and tricks for utilizing social media to market brands and content. For designers and online marketers, this media update includes:
* The best day of the week for brands to tweet and update Facebook
* US social media ad spend to reach $9.2 billion in 2016
* Optimizing Facebook engagement: The timing of posts
* Young People Not Quite Ready for Twitter Primetime
* The Art Of Getting More Retweets
* Humanize your social media
.... and more from the continuing world of social media and networking January 16, 2013

Marketing Update : Data is the New Creative

January is almost over, so we're looking forward to February marketing. Interesting they're saying that DATA is the new currency . . . here's the latest marketing update :
* Don’t Ignore Direct Mail in Today’s Social Media Marketplace
* Press releases with visuals boost views by nearly tenfold
* Email marketing: Deliverability trends and benchmarks
* The power of content in building a brand
* The human touch of direct-mail marketing
* What's the matter with this picture?
* Data: The new creative
... and more January 15, 2013

Online Social Media Update for January

This Social Media update moves through January and looks at some new considerations for designers and online marketers. This media update includes:
* Facebook targeted posts improve your Facebook engagement
* 11-point checklist for a healthy social media strategy
* 5 things more important than Facebook page engagement
* 7 Tips for Creating a Social Media Plan
* What's your social media strategy?
* Increase your Facebook engagement
.... and the continuing world of social media and networking January 9, 2013

Marketing Update : Winter tips for the wise

Happy New Year, and welcome to the ever changing landscape of marketing, with some interesting statistics, tips and tricks -- offline and on. This issue helps us get in gear for the new year ...
* Lessons from the runways: What PR pros can learn from New York Fashion Week
* Social Media Marketing: Don’t Forget the Message
* Journalist shares 7 common PR sins to avoid
* Customer service is your marketing strategy
* The PR industry's high school stereotypes
* 7 habits of highly successful PR people
* Inside the mind of a marketer
... and more January 8, 2013