Marketing Update : Data is the New Creative

January is almost over, so we're looking forward to February marketing. Interesting they're saying that DATA is the new currency . . . here's the latest marketing update :
* Don’t Ignore Direct Mail in Today’s Social Media Marketplace
* Press releases with visuals boost views by nearly tenfold
* Email marketing: Deliverability trends and benchmarks
* The power of content in building a brand
* The human touch of direct-mail marketing
* What's the matter with this picture?
* Data: The new creative
... and more January 15, 2013

Online Social Media Update for January

This Social Media update moves through January and looks at some new considerations for designers and online marketers. This media update includes:
* Facebook targeted posts improve your Facebook engagement
* 11-point checklist for a healthy social media strategy
* 5 things more important than Facebook page engagement
* 7 Tips for Creating a Social Media Plan
* What's your social media strategy?
* Increase your Facebook engagement
.... and the continuing world of social media and networking January 9, 2013

Marketing Update : Winter tips for the wise

Happy New Year, and welcome to the ever changing landscape of marketing, with some interesting statistics, tips and tricks -- offline and on. This issue helps us get in gear for the new year ...
* Lessons from the runways: What PR pros can learn from New York Fashion Week
* Social Media Marketing: Don’t Forget the Message
* Journalist shares 7 common PR sins to avoid
* Customer service is your marketing strategy
* The PR industry's high school stereotypes
* 7 habits of highly successful PR people
* Inside the mind of a marketer
... and more January 8, 2013

Five Best Portfolio Practices

Having a graphic design portfolio that stands out from the pack is important, even more so in today's tough job market. Here's a new feature article by creative director and co-founder of Carbonmade Dave Gorum revealing the five best portfolio practices. December 13, 2012

Make Your Book Jump Off the Shelf!

When it comes to sales, marketing, and PR there's one common misconception among clients: this is will instantly get me to the top. What authors often fail to realize is that publishing their book isn't a standalone ticket to success. In a great new article, publicity veteran Sandra Poirier-Diaz dished the details on 12 essentials for translating publicity efforts in sales. December 11, 2012

Marketing Update : October Blast

October rock-n-roll, marketing -- Pay attention to what you do after deploying content ... these are all important consideration for all designers... this issue:
* 72 Fascinating Social Media Marketing Facts and Statistics for 2012
* Content marketing metrics: How to drive action instead of reaction
* 4 online reputation management tips you should follow
* Email Deliverability: 5 tactics for 99% delivery
* 12 things to do after writing a new blog post
* Eliminate 'to be' verbs in business writing
... and more October 2, 2012

Marketing Update : promotions into fall

Make some money! Marketing, promotion, content strategy, best practices -- important consideration for all designers... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* 5 Tips for Maintaining a Social Media Presence with a Skeleton Crew
* Content Strategy: Elevate Your Content Marketing in 6 Easy Steps
* Breathe new life into your marketing with visual content
* The press release diet: A 12-step program
* 7 mobile marketing best-practices
... and more September 26, 2012

Marketing Update : September rag

Designers need to know almost as much about marketing as marketers do!... this issue:
* 3 must-have investments: Social media, content marketing and mobile
* The Three Most Underrated Internet Marketing Strategies Of 2012
* Content marketing 101 - essential questions and answers
* 4 tips for a common-sense approach to mobile marketing
* 5 top tips for a successful event PR strategy
* 7 tips for creating amazing videos
... and more September 19, 2012

Print Advertising delivers Best ROI

For some years we've preached that online advertising is a hoax. The web turned advertising upside down -- traditional advertising has been beneficial to both the advertiser and the publisher. Not so with web advertising. Now, Shweiki Media has compiled facts and statistics from multiple studies and reports explaining why traditional print advertising WORKS. August 24, 2012

Marketing Update : August kick-off

August is BACK TO (Design) SCHOOL and designers need to know almost as much about marketing as marketers do!... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* Content marketing metrics: How to drive action instead of reaction
* Breathe new life into your marketing with visual content
* Eliminate 'to be' verbs in business writing
* 7 tips for creating amazing videos
... and more July 31, 2012