What does it take to improve readership and traffic? Content, of course! This edition we've got some content oriented info as well as some PDF and eBook insights ... * Honor Thy Content: The Five Commandments of Editorial Excellence * So the Publishing Business Didn't Die, After All * Magazine readers engage more with interactive than static print ads: Adobe * Apple's bet on publishing * Printing Employment Shrinks, Shipments per Employee Rise * Tear down this PDF * Will Ebooks Jeopardize the Carbon Reduction Goals of the Book Industry? * Publishing experts take dim view of Apple's new rules for iPads and iPhones -- and more ... March 28, 2011

Now the news of the iPad 2 begins to ripple through the publishing industry -- but hey, there was still unfinished business before the iPad! This issue: * Magazines Down * Page Numbers for Kindle Books an Imperfect Solution * Inkjet Rises Higher * Key Success Factors for a tablet-only 'paper' * Publishers greet Apple's iPad plan with icy silence * Google One Pass to Challenge Apple Subscription Service * Bookstores feeling pain from digital technologies * The Business of Sustainability for Paper and Print... and more March 7, 2011

This Marketing Update gathers some significant articles published since late fall. Good reading for anyone in the marketing fields today... * Marketing Sense isn't the Same as Common Sense
* Why and How You Should Be Using Triggered Email
* Connecting Rings and Bricks to Clicks
* 3 Ways to Create an Effective Content Strategy for Social Media Marketing
* 2011 Predictions for Agencies
* 3 Ways to Make Your Email More Social
* Say Hello to CAPTCHAs as Advertising
* How to Create a Social Media Ad Buy on a Budget ... and more January 24, 2011

How to promote and establish an identity for your book? This app connects book buyers directly with the leading key contacts you need to make it fly October 20, 2010