Consumers hesitant to embrace e-reader advertising; opt for tangible, but targeted, experiences in magazines -- CMO Council finds magazine readers looking to be more fully embraced by publishers to mold more relevant experiences in content and advertising June 21, 2010
WATCH OUT if you're a traditional ad agency with a limited suite of standardized creative and media services. You're likely to have less budget, control and influence with your client. This is an essential report from CMO May 12, 2010
President Obama's grasp of digital brand strategy revolutionized American politics and became one of the most important examples of social media branding of this era -- now, learn about "Emotional" branding. April 26, 2010
Did you have any idea that the sports branding industry generates hundreds-of-billions? The Super Bowl brand is worth $420-billion alone. It's being eroded by the scammers and spammers, and CMO intends to do something about it. April 15, 2010
Yep document management software for Mac OS X helps indivduals and small companies track and organize their documents. Best of all is its document scan to PDF capabilities! February 26, 2010
Here we are in February, and business is slow. Take this advice for a quick, short, low cost, powerhouse promotion for Valentine's day and your customers will be calling you back! January 26, 2010
Did you ever have to make a public speaking appearance? Did you feel confident? Did you freeze up? Did you throw up afterwards? If you speak publicly, you really need to know how to effectively present ideas to anyone. What you need is Confessions of a Public Speaker January 12, 2010
organizing personal and small business finance all year round makes year-end tax prep a lot less anxiety-inducing - income and expenses, categorizing transactions, and monitoring budgets and savings, and your life at tax time December 30, 2009
The competitive crunch and convergence in communications marketplace is fueling increased customer churn, testing loyalty. This study by the COM Council and the Customer Experience Board highlights critical need for improved customer retention and handling. November 15, 2009
Based on the Million Pixel theme, you purchase pixels by the 20x20 box. Kind of cool because behind the grid of boxes to chose from, there are prizes like iPhones and MacBooks! It's a novelty, but it's also an interesting way to market your web site and brand! August 11, 2009
