Lynne Saarte and Janice Jenkins present a four-page primer on direct response marketing. First, Janice addresses "generation y" marketing. Topics covered are using your database, marketing with postcards, and measuring your direct response marketing campaign. August 7, 2009
These days you would think freelancers, designers, illustrators, photographers and other creative professionals need to get into high gear marketing themselves. But instead of searching for that elusive "magic wand" to bring a sudden influx of projects, listen to some sage advice from Mark Dollan , Founder/CEO of Creative Briefcase, that will help boost sales for creative pros August 7, 2009
Newsletter designer ... let design and layout save you from the slump! You may have forgotten -- during economic down-turns, the newsletter is one of the best vehicles for pumping up identity and loyalty in both commercial business and organizations. Here, we look at enhancing the design of a nonprofit newsletter for real impact and results -- first in a series Designing your newsletter August 1, 2009
Several readers recently requested a very old page from DTG about unique folding designs. Here are several great folding tricks (updated) that are sure to involve your reader as your message unfolds! June 30, 2009
