THE BUSINESS DEPARTMENT for graphic designers and creatives, including: management, covermarketing, promotion, accounting, bidding, legal issues, copyright and operating your creative business for maximum profitability.
Is your business profitable? We'll try to help!
GO BOOK OF THE MONTH : Brandjam: Humanizing Brands Through Emotional Design. Join our DTG FACEBOOK FaceBook Group and follow us on DTG TWITTER Twitter

RSS

Marketing Update : Winter tips for the wise

Happy New Year, and welcome to the ever changing landscape of marketing, with some interesting statistics, tips and tricks -- offline and on. This issue helps us get in gear for the new year ...
* Lessons from the runways: What PR pros can learn from New York Fashion Week
* Social Media Marketing: Don’t Forget the Message
* Journalist shares 7 common PR sins to avoid
* Customer service is your marketing strategy
* The PR industry's high school stereotypes
* 7 habits of highly successful PR people
* Inside the mind of a marketer
... and more January 8, 2013

Can you afford to have your Macbook Pro or AirBook stolen?

Laptops are being stolen more frequently than ever before -- 38,000 stolen this year according to Mckeay, the security company. There are theft-rings and crime cartels that thrive on moving car-loads of laptops from city to city. Many times you have no chance at saving the device -- but if there is a chance, you'll make the most of it with anti-theft software running. December 28, 2012

nCircle predicts exploits, security threats and hacks will mutate in 2013

Lamar Bailey, Director of Security Research and Development with nCircle, has released his top five security threats to watch out for in 2013. The New Year -- and beyond -- he predicts, will be a time of highly adaptive security threats, with four main strands - cyber-criminals, cyber-terrorists, political hacktivists and rogue employees -- conspiring to create severe headaches for IT security professionals in all classes of public and private sector industries. December 22, 2012

National Job Growth Echoes That of Graphic Designers Over Next 10 Years

Smartpress.com has announced a link between the national job market growth and that of the graphic design industry; both slated to expand between 13 and 14 percent over the next 10 years. As the demand for quality graphic designers continues to increase, Smartpress.com offer value tips from the nation's leading experts in new infographic. December 19, 2012

New Way to License Art

In my years as an employer of artists, designers and creatives, I've learned one thing: the better the creative, the worse the business person. Now, there's a new software package designed specifically for artists in the art licensing industry to help them track all aspects of their business. December 18, 2012

Five Best Portfolio Practices

Having a graphic design portfolio that stands out from the pack is important, even more so in today's tough job market. Here's a new feature article by creative director and co-founder of Carbonmade Dave Gorum revealing the five best portfolio practices. December 13, 2012

Make Your Book Jump Off the Shelf!

When it comes to sales, marketing, and PR there's one common misconception among clients: this is will instantly get me to the top. What authors often fail to realize is that publishing their book isn't a standalone ticket to success. In a great new article, publicity veteran Sandra Poirier-Diaz dished the details on 12 essentials for translating publicity efforts in sales. December 11, 2012

Top 10 Tips for Self-Publishing Success

The SHAKESPEARE System -- With creative marketing, self-published independent author Matthew Mather quickly reached #1 on the Amazon Science Fiction best-seller list with his first novel, The Atopia Chronicles, surpassing 40,000 copies shipped in its first ten weeks. He is now sharing his SHAKESPEARE system of 11 tips to help new authors achieve their own self-publishing success. November 23, 2012

12 Essential books for graphic designers, creative professionals, freelancers

The most frequent questions we get on an ongoing basis are questions about management. More and more people are launching their own careers into the creative fields with little or no formal education. But to be a success, you have to know the rules. Arm yourself with these and you cannot go wrong :
* Inside the Business of Graphic Design: 60 Leaders Share Their Secrets of Success
* Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
* Starting Your Career as a Freelance Illustrator or Graphic Designer
* The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
* Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines
* The Creative Business Guide to Running a Graphic Design Business
* How to Be a Graphic Designer without Losing Your Soul
* Business and Legal Forms for Graphic Designers
* The Designer's Guide To Marketing And Pricing
* 2012 Artist's & Graphic Designer's Market
* Business and Legal Forms for Illustrators
* Start & Run a Graphic Design Business October 1, 2012

Marketing Update : promotions into fall

Make some money! Marketing, promotion, content strategy, best practices -- important consideration for all designers... this issue:
* Why content marketing is a great SEO strategy, not a short-term tactic
* 5 Tips for Maintaining a Social Media Presence with a Skeleton Crew
* Content Strategy: Elevate Your Content Marketing in 6 Easy Steps
* Breathe new life into your marketing with visual content
* The press release diet: A 12-step program
* 7 mobile marketing best-practices
... and more September 26, 2012