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Marketing Update : Going Social, jumping infographics, push mobile, content is king

Our last edition expanded marketing report pushed the ground work for this week, as we launch into October with moves toward social network marketing and infographic marketing ! Come on along with our latest marketing update :
* Study: The state of social marketing — vision, purpose, value drive a new era of digital engagement
* Content Marketing Sweetens the Mix [Infographic]
* Design Emails With a Mobile Mindset: Five Tips
* If content is king, what would be queen?
* Measuring PR: Indicators of quality
* 6 AP Style rules for press releases
* Go Boldly Where Your Members Are
... and more October 14, 2013

Employee wellbeing influences corporate reputation in social media

How's your reputation ??? New research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. October 9, 2013

4 Apps to Enhance the TV Second-Screen Experience

So far this year, shipments of computing devices are up by 6 percent to 2.4 billion, with a far greater focus on smartphones and tablets than PCs, TechCrunch reports. So, of course there will be video . . . August 28, 2013

87% of Marketers Use Video for Content Marketing Campaigns

Uberflip's latest video infographic provides recent facts and figures about the growth of video, its consumption on mobile devices, and what these numbers represent for marketers. August 21, 2013

The Killer Nashville Thriller, Mystery, and Crime Writers' Conference

In August, eight acquiring agents and editors will arrive at Nashville's five-star Hutton Hotel in search of talented new authors. The occasion? The Killer Nashville Thriller, Mystery, and Crime Writers' Conference, which brings together aspiring authors and publishing professionals. July 31, 2013

Marketing Update : baseball, apple pie, and marketing

Is there anything that is more American than Marketing? How are your July 4th marketing activities going? Summer's hot, people are in a spending mood, they're traveling and you're in the driver's seat, here is the latest marketing update :
* Three Powerful Ways to Measure the Impact of Your Email Marketing
* 7 steps to better communicating your brand's story
* The mindset that makes online marketing work
* Q&A: Paul Holmes and the future of PR
* 7 traits of a solid PR professional
* Can Marketers and Data Get Along?
* Beef up your boilerplate
... and more June 24, 2013

Karen negotiates for a salary in a design position at a design firm

On one of those blue-sky days when everything is going your way, Karen, who had just graduated in industrial design, landed an internship with a small firm with great work and a wonderful studio overlooking the bay and the mountains beyond. What happens next only Ted Leonhardt can explain, in his continuing series . . . June 19, 2013

Marketing Update : Learning from the past, Lead dynamics

Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more June 17, 2013

Turn Gigantic Print Reference Content into Lightweight Apps

Katia Shabanova from Paragon Software Group, provides us with a substantial essay exploring what publishers entering the mobile market need to know: an introduction to how to turn gigantic print reference content into lightweight apps with cutting-edge features June 13, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013