THE BUSINESS DEPARTMENT for graphic designers and creatives, including: management, covermarketing, promotion, accounting, bidding, legal issues, copyright and operating your creative business for maximum profitability.
Is your business profitable? We'll try to help!
GO BOOK OF THE MONTH : Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and SellingJoin our DTG FACEBOOK FaceBook Group and follow us on DTG TWITTER Twitter

RSS

Carson becomes a professional

Design management consultant Ted Leonhardt, formerly global head of Anthem, has penned a series of columns dealing with business issues facing emerging designers. This is the first of the series of five pieces, which explore: How to land a brand design assignment, learning to negotiate, getting a job at the firm of your choice, and taking control of salary negotiations.... March 26, 2013

IOU: What To Do When the Chips are Down

My friend Susan Kirkland is back again this month with some sage advice for those freelancing or running their own business in the creative world -- trying to survive in an edgy economy. March 19, 2013

Google's 'Enhanced Campaigns' a challenge for advertisers?

You may have already read my 60-Seconds column about false advertising -- but the online advertising world faces a number of challenges -- quite possibly the biggest challenge is from Google. Here, Greenlight's Angela Knibb helps shed some light on the whole sordid mess! February 27, 2013

LAWS of Authorship

One almost famous photographer I know put out a remarkable self-promotion piece -- a calendar so simple and stunning, everyone wanted one. It was a series of posters with spot varnishes printed in full color on 100 pound coated cover. He stamped a copyright mark on each and every image used to produce those promotional pieces -- but this story turns out a little different than you'd expect. February 25, 2013

Are You Stuck in a Spiral? 6 Steps You Can Take To Get Out!

The Design Center and DTG Magazine welcome back Sandy Wright-Hibbard - Social Media Strategist, Marketing Consultant, Designer, and Writer - with Lyric Marketing, to share some of her wisdom for this year's Designing Women edition . . . February 20, 2013

Fear of governments snooping deters companies from using the cloud

Almost half of IT experts are deterred from keeping sensitive data in the cloud because of fear of government intervention and possible legal action, according to a new survey from Lieberman Software which was released in February. February 14, 2013

iPhone 5 searches up a staggering 594%

CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. Industry experts say Facebook could capture 50%! February 11, 2013

Brick and Mortar Dying While Digital is Flying

With digital e-readers taking over the publishing world, the past several years have been all but detrimental to bookstores. Tech expert Karl Volkman weighs in on the future of brick and mortar bookstores February 7, 2013

New Year’s Resolution: Make 2013 The Year of the Customer

With 2012 in the rear view mirror, many are wondering what the economy will bring in 2013. Are we poised for tremendous growth? Will small businesses finally see the gains that many corporations have seen over the past few years? Make 2013 the year of the customer! This article is by Joe Langner of Sage North America and chronicles the way in which businesses can better connect and grow with their customers. February 6, 2013

FunctionFox says Small Creative Companies are Poised for Growth in 2013

A new study by FunctionFox suggests that small creative companies – design, advertising, public relations, web and marketing communications – are looking forward to a better year in 2013. 94% of small creative businesses surveyed expect to hire new employees or maintain their current staffing levels through the New Year, with the same percentage also anticipating stable or increased revenues. January 25, 2013