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Marketing Update : baseball, apple pie, and marketing

Is there anything that is more American than Marketing? How are your July 4th marketing activities going? Summer's hot, people are in a spending mood, they're traveling and you're in the driver's seat, here is the latest marketing update :
* Three Powerful Ways to Measure the Impact of Your Email Marketing
* 7 steps to better communicating your brand's story
* The mindset that makes online marketing work
* Q&A: Paul Holmes and the future of PR
* 7 traits of a solid PR professional
* Can Marketers and Data Get Along?
* Beef up your boilerplate
... and more June 24, 2013

Karen negotiates for a salary in a design position at a design firm

On one of those blue-sky days when everything is going your way, Karen, who had just graduated in industrial design, landed an internship with a small firm with great work and a wonderful studio overlooking the bay and the mountains beyond. What happens next only Ted Leonhardt can explain, in his continuing series . . . June 19, 2013

Marketing Update : Learning from the past, Lead dynamics

Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more June 17, 2013

Turn Gigantic Print Reference Content into Lightweight Apps

Katia Shabanova from Paragon Software Group, provides us with a substantial essay exploring what publishers entering the mobile market need to know: an introduction to how to turn gigantic print reference content into lightweight apps with cutting-edge features June 13, 2013

Marketing Update : Charts, Videos, Banners, and Mix Thoroughly

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 Marketing Sherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more June 5, 2013

Marketing Update : Market smart, build a better pitch

Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* 3 things that make online marketing outperform traditional advertising
* The dirty secret about online content and shrinking attention spans
* Content creation plus distribution equals PR for lasting impact
* 20 quotes to inspire PR professionals Ragan's PR Daily
* A few things marketers can learn from the media
* Why big data is the sexiest new marketing tool
* People love pictures, so put that to work
* PR pros don't always toe the company line
... and more May 30, 2013

Google Maps for iPad Even Better With New EggMaps HD

EggMaps HD 1.04, is an important update to one of our favorite navigation apps for iPad. Offering a visually appealing directions-list view, with the map of your route in the background, EggMaps HD is the iPad-only app that provides Google Maps at full resolution. Unlike the iPhone version of Google Maps, EggMaps HD takes advantage of the larger iPad screen. Version 1.04 adds markers, terrain view and a much easier Street View. May 24, 2013

Marketing Update : Wake up after a cold winter

Marketers made it through the winter asleep -- but not it's time to start waking up and get a move on what's left of summer, and into the Fall buying season : here's the latest marketing update :
* Enhance your Instagram Web profile for improved exposure
* Personalized marketing drives buyer readiness and sales
* Editors and administrators can play nice together
* A few ways PR pros can capitalize on infographics
* The effectiveness of direct-mail marketing
* 4 social media trade show marketing tips
* 3 ways Google Glass could influence PR
* 5 top trends in mobile marketing 2013
... and more May 24, 2013

Online Social Media Update for Mid May

This Social Media update in the middle of May looks at Google+ hangouts, audiences, promotions, and preventing nightmares --
* Hangouts and Communities: The Road to Google+ [INFOGRAPHIC]
* How to Diagnose the Health of Your Social Media Strategy
* Discover more about your audience with social media
* How to Create Highly Engaging & Sharable Graphics
* Boost your Facebook engagement with promotions
* Can you prevent social media PR nightmares?
* Effectively manage a LinkedIn group
* Getting a grip on your social media
.... and the continuing world of social media and networking May 22, 2013

Mail Designer Improves Newsletter Workflow For Creative Professionals

equinux announces the release of Mail Designer 1.3 for Mac. equinux enhances Mail Designer, its tool for creative professionals, with an interface to send and distribute mail designs and newsletters with Campaign Monitor. This integration greatly improves the marketing workflow for freelancers, creative professionals, and companies. Mail Designer and Campaign Monitor are ideal for launching newsletter campaigns and reaching large audiences. Users can build and create their own mail designs. May 20, 2013