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Marketing Update : Ramping for May Day

Fine-tune your marketing, PR and advertising for the spring / summer campaigns. Is your email up to snuff? Are your PR metrics in order? Here's the next edition of DTG Marketing Update:
* Give Your Dashboard a Makeover: 8 Email Metrics That Count
* Everything Email Marketers Need to Know About Sender Score
* SEO for public relations: A step-by-step guide
* Study: Email is more popular than social media
* It's Not You, It's Outlook
... and more April 17, 2012

Marketing Update : April Showers

Springtime is sometimes considered the 'ramp' season for new campaigns and advertising blitzes -- coming out of the winter doldrums, with tax season past, consumers may be ready to start spending as summer approaches. So, let's fire up the marketing machine and get going! In this issue of DTG Marketing Update:
* A guide to brand building on Pinterest and Tumblr
* 5 Ways to Reinvent the Press Release With SEO
* Facebook gives marketers a new set of tools
* Use email to re-engage sleepy subscribers
* Put an to End Meaningless PR Metrics
* Trying a simple model
... and more April 10, 2012

Artexpo New York Hosts Superstars

Award-winning artists Rob Gonsalves and J. Scott Nicol will be featured by Huckleberry Fine Art from March 22-25 at Artexpo New York, the world's largest fine art trade show for over 33 years. February 29, 2012

Celebrity Guests at CES

Hollywood stars, sports legends, musical icons and entertainers will attend the 2012 International CES® to showcase and promote the innovative products and technologies shaping consumer technology. The 2012 International CES, the world's largest consumer technology tradeshow, is scheduled January 10-13, 2012, in Las Vegas, Nevada. January 8, 2012

Marketing Update : New Year

Yes, it's a new year, and time to start planning:
* Marketing destination: Online community - how to survive and thrive
* Beyond the app store: 3 tips for marketing your mobile offering
* The impact of email marketing maturity on email protocols
* Your email signature is a valuable marketing tool
* Three Reasons to Print Association Newsletters
* 5 Steps for a Successful QR Code Marketing Campaign
* 12 Marketing Predictions for 2012
... and more January 3, 2012

Marketing Update : Year End 2

Let's continue our series of marketing updates to get you off on the right foot for the new year:
* 6 tactics to leverage the influence of social reinforcement
* 8 popular postage tools to save money on business shipping
* 9 criteria for establishing your business' brand essence
* 3 ways that a printer could benefit by using SMS/text
* What's required of the next generation of marketers
* 5 steps to small business public relations success
* What will the future of direct mail look like?
... and more December 27, 2011

Don’t Let the Grinch Ruin Your 2012 Business

The famed children's fable, How the Grinch Stole Christmas, tells the story about the Grinch who attempts to ruin the holidays from the children of Whoville by stealing their gifts and decorations. As in most fables, the Grinch's diabolical plot is foiled. If only it was that simple in the real world. December 24, 2011

2011 Publishing Update

This edition has some surprises, including a pice on plagiarism and another on QR codes...
* Amazon adds HTML5 -- and suddenly its ebooks get much better looking
* Marketing research: Social CRM is increasingly important
* Group Says Newspapers Aren’t Dead, They’re Alluring
* Publishers find more uses for QR codes
* Print media is here to stay
* The Accidental Plagiarist
* Strategy before content
and more ... December 21, 2011

Marketing Update : Year End

This marketing update is the first in a series to get you ramped up for the new year:
* Right Preparation Is The Key For Effective Direct Mail Postcard
* 7 email marketing rules to follow before hitting send
* 11 tips for crafting a pitch that wows journalists
* 5 Things You Must Know About Reputation Management
* Email marketing for this holiday season
* HP releases sustainable print guide
... and more December 20, 2011

Opportunity Knocks for Independent Bookstores

First there were the bookstore chains, then Amazon, then digital books, all seeming to threaten the very existence of the brick-and-mortar bookstore. Yet, in the wake of the recent closing of the Borders bookstore chain, a new surge of independent booksellers is rising, seemingly against all odds. December 20, 2011