'Color in Design' Award

by Fred Showker

David Grey, faculty chair of the Graphic Design Department at Santa Fe University of Art and DesignDavid Grey, faculty chair of the Graphic Design Department at Santa Fe University of Art and Design, received a Color in Design Award for his redesign of the university's entrance banners. The Color in Design Awards are sponsored by Print and HOW, widely read and distributed U.S. commercial design magazines. The awards, in their inaugural year, focus on the strong and important role color plays in graphic design.

David Grey comments:

Quoting  begins When the university graciously asked me to redesign the school's front entrance banners, I wanted to create something that felt more like public art ... I wanted the entrance to feel welcoming and uplifting and to pop against the skyline, so I created a series of color patterns that would complement the university's new branding. Quoting  ends

David Grey,  Graphic Design, Santa Fe University of Art and Design

The fabric banners, 18" x 72", are brightly multicolored and suspended from tall metal poles.

Contest entries were judged on color-centered criteria, including how colors used in the piece add to the impact of the design and help to communicate the intended message. Eligible media included printed matter, websites and any other graphic design projects that were published or installed between Nov. 17, 2009, and Nov. 16, 2010.

John Gordon, president of Santa Fe University of Art and Design said

Quoting John Gordon, president of Santa Fe University begins This is a well-deserved recognition for David and his work . . . Since David joined our school four years ago, our students have benefitted from his approach to graphic design as contemplative art and his ability to help students create engaging work that moves out of the classroom and into the public arena. Quoting John Gordon, president of Santa Fe University ends

Award winners will be featured on the websites of HOW and Print and of Pantone, a company known for its proprietary color space. Winners will also be highlighted in the magazines' online Color in Design Collection, which will include a brief profile of each winner and his or her work. A small selection of winners will also be featured in the printed editions of the magazines: the July issue of HOW and the August issue of Print.

Grey runs his own graphic design studio in Santa Fe, with a current and previous client list that includes Nike; Warner Bros. Records; Palette Recordings; Clae Footwear; Aesthetics Skateboards; Garth Trinidad and KCRW (Los Angeles); Freewaves New Media Festival; and the Beall Center for Art + Technology at the University of California, Irvine. He holds an MFA from California Institute of the Arts and a BA from Tufts University.

Under Grey's direction, the Graphic Design Department approaches graphic design as both contemplative art and professional practice, giving students the opportunity to learn the digital tools, craftsmanship, history and theory they need to embark on a successful professional path.

David Grey, GO Grey's website with photos: http://dgrey.com/

Santa Fe University of Art and Design, in Santa Fe, New Mexico, provides students with a unique interdisciplinary curriculum that combines practical experience with core theory to prepare graduates to become well-rounded, creative problem-solving professionals. The curriculum is designed to inspire creativity, passion and outstanding performance in contemporary music, creative writing, performing arts, art, graphic design, moving image arts (filmmaking and video production), photography, business and education. Its location, in one of the world's leading centers for art and design, provides a perfect setting for learning in a city where creativity and innovation are central to the community. For more information, visit santafeuniversity.edu. Santa Fe University of Art and Design (formerly the College of Santa Fe) is accredited by The Higher Learning Commission and a member of the North Central Association.

And, thanks for reading

Fred Showker

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