Creative Notes

by Fred Showker

Creative news shows us some trends, and hot spots to keep our eye on. This issue's creative notes include: * Welcome to the Era of Creative Meritocracy * A Garamond By Any Other Name * Proof that dwinks still exist * The Right Font for the Right Job * Christoph Niemann: Visual Master * Amelia Earhart for Marie Claire ... and more

Welcome to the Era of Creative Meritocracy

Imagine a world where the best ideas have the best chance to succeed. No more favoritism that places the wrong people on creative projects. Cut out the middlemen that arbitrarily recommend cost-efficient talent over the most deserving talent. Forget the corporate nepotism that appoints leaders based on relationships over merit. Every individual, team, and industry would benefit from a world where the most talented people got the most opportunity.
      Unfortunately, we're up against centuries of entrenched practices unfriendly to merit-based opportunity. Most industries - and society as a whole - are plagued with inefficiencies, middlemen, and tainted systems for determining quality.
GO more :: Scott Belsky

A Garamond By Any Other Name

If it's called Garamond, then it's Garamond - true? If there were only one version of Garamond, perhaps. But in fact, there is more than one Garamond, just as there are multiple versions of many other designs.
      That's why careful designers must beware: a Garamond by another other name may not smell as sweet as you would hope! At the very least, it might look different than you expect, or have different spacing and proportions than you planned on. Head off potential 'mistaken identity' problems by learning how and why fonts can differ so greatly from foundry to foundry.
GO more :: Ilene Strizver, founder of The Type Studio

Proof that dwinks still exist

Someone at has resurrected an old font article, very much like the ones I was writing in the late 1980s and early 1990s... the big letdown is they use the "Megaflicks" reference that I used over 15 years ago. Sheesh.
      If graphic design was a religion, fonts are its priests - some are brilliant and enhance your understanding of the text and others are, well ... best avoided.

Take it all with a grain of salt. They're only about half accurate with their arrogant "knowlege" of fonts.
GO more :: (no author mentioned)

The Right Font for the Right Job

Why do some fonts cost more than others? Why are there so many versions of the same typeface? How do I know which font is right for the job?
      These are all good questions. Fortunately, we have answers. Introducing the first edition of FontShop Fundamentals, an educational series dedicated to type tips and design ideas.
GO more ::

Christoph Niemann: Visual Master

Christoph Niemann has an impressive knack for distilling complex concepts into images that are as striking as they are simple. His iconic illustrations - recognizable for their crisp execution and undeniable wit - regularly appear in the pages of the New Yorker, WIRED, and the New York Times Book Review.
      Niemann, who's admittedly "addicted to producing," has also authored two children's books and regularly creates clever pictorial narratives for his Abstract City blog, which tackles illustration from a medium-centric perspective (i.e. Legos, coffee, woven paper).
GO more ::

Amelia Earhart for Marie Claire

This wonderful photo editorial pays tribute to the legendary American aviatrix Amelia Earhart for a campaign for Marie Claire.
      Careful ... It's a slow loader -- lots of large images.
GO more :: Giuliano Bekor

Thanks for reading

Fred Showker

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30th Anniversary for DTG Magazine