I've been a little behind on the media front, so I decided to catch up -- here are just a few good ones I found : * Marketers Still Looking for More Data, Lower Costs for IPad Ads * Future iPhones could recognize, adjust for individual users * 40 Windows apps contain critical bug * Magazines Free on the iPad - How Can Anyone Make Money? * What's wrong with public relations? * The Perils Of Some PR Firms Handling Your Social Media ... and more!
Marketers Still Looking for More Data, Lower Costs for IPad Ads
As early data on iPad apps trickle in, one thing is clear: It's going to require mountains of metrics for advertisers to pony up for the new platform's ads -- and their high prices.
But early data from Conde Nast will bolster the argument the iPad is worth a premium, as it's delivering on reader attention better than other media channels. The publisher reports users are spending more than two hours on average with its Vanity Fair and GQ apps -- that's double the average hour spent with print magazines. Interaction times are also growing with subsequent issues. Vanity Fair's interaction times jumped more than an hour from June to July; GQ's jump was much more modest at only few minutes, according to metrics firm Flurry. Time spent with iPad apps also beat digital channels: Two hours with an iPad app trumps an average of 15 minutes on websites and 75 minutes on mobile apps per month.
Full story : Kunur Patel - AdAge
Future iPhones could recognize, adjust for individual users
Since patents make life interesting, a recently published patent describes a technology that could rely on a user's picture or the sound of their voice which future portable devices from Apple could recognize and use as login information.
Per AppleInsider, the U.S. Patent and Trademark Office this week revealed a patent application from Apple entitled "Systems and Methods for Identifying Unauthorized Users of an Electronic Device." The security-centric invention describes methods to identify users through a picture, the sound of their voice, or even their unique heartbeat.
Full story : Chris Barylick posting to the PowerPage.org
40 Windows apps contain critical bug
About 40 different Windows applications contain a critical flaw that can be used by attackers to hijack PCs and infect them with malware, a security researcher said Wednesday.
The bug was patched by Apple in its iTunes software for Windows four months ago, but remains in more than three dozen other Windows programs, said HD Moore, chief security officer at Rapid7 and creator of the open-source Metasploit penetration-testing toolkit. Moore did not reveal the names of the vulnerable applications or their makers, however.
Full story : Gregg Keizer - computerworld.com
Magazines Free on the iPad - How Can Anyone Make Money?
After months of delays, People magazine last week announced they will offer their publications free on the iPad to magazine subscribers. Up until now, the iPad versions of People, Time, Sports Illustrated and Fortune have cost the same as the newsstand price.
But if you talk to people who are Kindle fans you learn that they are outraged when publishers charge the same or a slightly lower price for the digital editions.
Full story : Howie Fenton
What's wrong with public relations?
Public relations is a valuable business tool, yet it is often the whipping boy of journalists and companies. Why is such a valuable industry so frequently maligned?
It's a design problem.
Full story : Darryl Siry - venturebeat.com
The Perils Of Some PR Firms Handling Your Social Media
The maturation of the Internet should have been the golden era of the public relations industry.
Prior to the widespread use of the Internet, PR firms had to inordinately rely on the mainstream media to communicate client messages to broad-based audiences.
Full story : www.businessinsider.com
And, thanks for reading