This edition of Media Update follows up on our previous edition earlier this month. In this edition see : * Facebook Test Mines Real-Time Conversations for Ad Targeting * Five Ways to Make Communicating Web Analytics Data Easier * How to Use LinkedIn Today to Find Popular Content * Is Sharing More Valuable for Publishers on Facebook or Twitter? * Twitter tip: Tweet on the weekend * What's Next for LinkedIn?
... and more!
Facebook Test Mines Real-Time Conversations for Ad Targeting
This month -- and for the first time -- Facebook started to mine real-time conversations to target ads. The delivery model is being tested by only 1% of Facebook users worldwide. On Facebook, that's a focus group 6 million people strong.
The closest Facebook has come to real-time advertising has been with its most recent ad offering, known as sponsored stories, which repost users' brand interactions as an ad on the side bar. But for the 6 million users involved in this test, any utterance will become fodder for real-time targeted ads.
Full story : By: Irina Slutsky - adage.com
Five Ways to Make Communicating Web Analytics Data Easier
Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs... the list of metrics used to measure the performance of our digital marketing activities is as confusing as it is endless.
Often it's up to online marketers to communicate what all of that jargon means to those who are still worried about how many "hits" their site got last year. It's challenging, to say the least.
Full story : by Zack Pike - www.marketingprofs.com
How to Use LinkedIn Today to Find Popular Content
These days we can get our daily news through a multitude of resources from across the web. But LinkedIn Today is the new player in town for the professional community. Plus, it's a great resource for putting your daily news in the context of your professional social network.
As LinkedIn describes it, LinkedIn Today allows you to discover what the world's professionals are reading, sharing AND tweeting. Bottom line, it's a professional social news source that you can utilize to grow your social influence.
Full story : Stephanie Sammons - www.socialmediaexaminer.com
Is Sharing More Valuable for Publishers on Facebook or Twitter?
In the age of micropublishing, how many people are actually reading what you tweet or share on Facebook? And more importantly, how does the click-per-share ratio compare between the two very different social platforms that are utilized by millions of users every day for consuming and sharing content?
These are questions that keep social media strategists awake at night (or maybe just me). So Mashable decided to take a look at data and see how user behavior compares between Facebook and Twitter, the two social media sites that generate the most referral traffic
Full story : Vadim Lavrusik - mashable.com
Twitter tip: Tweet on the weekend
Tweeting on the weekend provides an innovative way to make real connections on Twitter that you might have otherwise missed. Even though most of us put in our 40 hours of work from Monday to Friday, it doesn't necessarily mean that we retire from work completely when we get up from our desks at the end of the week.
In fact, with mobile computing and remote workplaces gaining in popularity, it's quite likely that you, and a large percentage of your target audience, will be online this weekend.
Full story : Sprout Social Insights
What's Next for LinkedIn?
On May 19, LinkedIn became the first US social network to go public, leading the way for future social media IPOs. As the media focus on the company's valuation and its implications on the financial markets, LinkedIn continues its day job as an important venue for marketers.
With more than 100 million current members, LinkedIn saw about 0.51% of all site visits to social networks in December 2010, according to Experian Hitwise.
Full story : eMarketer
More Media and Marketing Updates are in the Design Center Business Department
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading