Marketing and publishing kind of go hand-in-hand, but now social media is changing the game. This edition on media finds some important reads : * Americans Consume More News, Less Newspapers * AP Circular App Coming to Help Print Compete With Coupon Pure Plays * The Art of Listening in Client Service * The Social Network: Ecosystem vs. Egosystem * TIP OF THE DAY: PR Agencies Are Dead, Handle Press Yourself * Why Marketers Shouldn't Always Blame the Media
Americans Consume More News, Less Newspapers
The number of Americans who regularly read the print edition of a newspaper is continuing to decline, even as more Americans seek out news in general, according to the latest survey from the Pew Research Center for the People & the Press.
Overall, the proportion of daily print newspaper readers decreased from 38% in 2006 to 30% in 2008, before slipping to 26% this year. That represents a 32% drop in the size of the newspaper-reading population in just four years.
Full story : mediapost.com
AP Circular App Coming to Help Print Compete With Coupon Pure Plays
After the Web Cost Them Classifieds, Newspapers Don't Want to Lose Important Revenue Source on New Platform
The Associated Press is developing an app it hopes will help newspapers keep their hands on a key source of their print revenue -- circulars and coupon inserts -- as readers increasingly read papers on iPads, smartphones and other devices.
Full story : AD AGE
The Social Network: Ecosystem vs. Egosystem
Of all the social networks competing for our online persona and social graph, Twitter is special. The culture and self-governing rules of engagement shaped by the 'me' in social media, create a personalized experience that looks and feels less like a 'social' network and instead, creates an empowering information exchange.
Twitter is at the heart of the Web's evolving egosystem and its archetype is powerful and quite understated. For better or worse, Twitter introduces the notion of notion of popularity, whereby the numbers of followers and also the friend to follower ratio we possess indicate ones stature within Twitterverse.
Full story : Brian Solis
Why Marketers Shouldn't Always Blame the Media
Creative, Strategy Just as Important as the Ways in Which They Are Dispensed, and Often Have Bigger Sales Impact
Blaming the messenger, as opposed to the message, has a time-honored history, but perhaps nowhere more than in marketing, where blame or credit for campaign success has focused increasingly on media plans in recent years as marketers used increasingly sophisticated analytics. But in fact, creative can have a much bigger impact on effectiveness and sales than media.
Full story : adage.com
TIP OF THE DAY: PR Agencies Are Dead, Handle Press Yourself
When you had to go through mass media, there's really a handful of media outlets or influential/important reporters.
Because there were so few of them that had the ability to publish, there was this whole layer called the PR industry.
Full story : Businessinsider.com
The Art of Listening in Client Service
Crystal Macaulay writes:
At the risk of stereotyping myself, and my peers, it seems to me that most PR personalities are talkers, spinners and strategists, but rarely are they quiet listeners or observers. This observation is based on my own experience in PR over the last decade or so. I also speak from that rare position of listener.
Full story : Perkett PRsuasion.com
Here's the previous Publishing, Content and Media Update
And, thanks for reading