David Croslin, author of Innovate the Future: A Radical New Approach to IT Innovation, knows a thing or two about armadillos. He also knows why roulette-style betting on innovation isn't satisfying the needs of your customers or your business. Tune in and find out how these topics are related.
Companies that are losing their market leadership position often act like countries at war. They start to focus on building up their internal armies and processes, instead of making peace with their customers. In response to revenue drops, businesses shift from external innovation to internal innovation, often leaving product innovation lying dead in the dust.
This free chapter is from the author of Innovate the Future: A Radical New Approach to IT Innovation