Designers have to be publishers as well ... with the internet and social media, the publishing industry is faced with a complicated road ... here's the latest publishing update:
* Newspapers are running out of time to adapt to digital future
* Newspapers' Next Move In Expanding The Reach Of Digital Ads
* The digital game plan: Is anyone doing it right?
* 3 things you must know about print marketing
* For newspapers, a less than daily future
* Print is dead? Not so fast
and more ...
The digital game plan: Is anyone doing it right?
Interesting times in which we live! In the quest for the silver bullet or pot of gold at the end of the rainbow, we have an industry struggling for a more solid foothold. We are witnessing several very different scenarios and tactics being played out before our eyes.
On one hand, we have Berkshire Hathaway led by the 'Oracle of Omaha,' Warren Buffet, taking advantage of depressed newspaper prices and doubling down by buying them up by the dozens, much like we witnessed pre-2008.
Full story : INMA
Newspapers are running out of time to adapt to digital future
While the rest of us were burning hot dogs on the grill last week, the newspaper industry seemed to be lighting itself on fire.
There have been cracks in publishing operations that are both hilarious and terrifying. The Times-Tribune in Scranton, Pa., published a box score for a baseball game that was never played, after one of the coaches made up a result to spare the other team the embarrassment of a forfeit.
Full story : The New York Times
For newspapers, a less than daily future
Experts see the reduced publishing schedule for Newhouse papers in New Orleans and Alabama as a precursor of things to come.
What will teeth extraction in the Old West and printing daily newspapers have in common in a few years? The public will see them both as archaic and unnecessary, according to media analyst Ken Doctor.
Full story : American Journalism Review
Print is dead? Not so fast
Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media.
While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign. Let's take a closer look at print media and some advantages it has over its digital counterparts.
Full story : Forbes
3 things you must know about print marketing
Printed marketing materials will likely never become a thing of the past, no matter how far advanced we get with technology. With that in mind, it should be taken very seriously as part of any branding or marketing plan, print marketing says so much more about a business than the marketing message printed on it.
Think about the last 'tacky' marketing piece you received and how much credibility you gave that business based on the quality of the marketing piece. You likely didn't give much validity to the marketing message if you couldn't get passed the 'tackiness' of the marketing piece.
Full story : Business 2 Community
Newspapers' Next Move In Expanding The Reach Of Digital Ads
As a newspaper executive, what do you do when advertising revenues are tied to declining circulations and undermined by the impact of the Internet and social media? Well, you could crawl up in the fetal position under your desk (not advised)--or you could look to innovate your way out of this dilemma.
Innovation is exactly what many major United States' newspaper organizations -- organizations such as Hearst, Gannett, McClatchy, The Washington Post and others -- are doing again. Yes, again. How many readers are aware that Cars.com, CareerBuilder.com and Apartments.com are all innovations driven by newspaper industry consortia?
Full story : www.fastcompany.com
And, thanks for reading