Summer is your chance to make some progress on marketing and brand recognition so you'll be ready when the heavy fall and holiday season hits. To get your juices flowing now, here is the latest marketing update :
* A century of marketing media and measurement: The evolution of the 'growth hacker'
* Tracking what matters: A new mindset for evaluating PR
* Why lead nurturing is like hosting a dinner party
* 5 emerging social networks PR pros must know
* The science behind colors in marketing
* What is multichannel marketing?
... and more
A century of marketing media and measurement: The evolution of the 'growth hacker'
To demonstrate how marketers have adapted to media innovations through the last century and created measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" from the 1920s to today. "Growth-hacking refers to the use of marketing strategies backed by data to generate growth," says Irv Shapiro of IfbyPhone
Careful, this one has a pop-up that says you have to register. Just decline. The site also has a considerable amount of stalker links.
Full story : MarketingProfs
Tracking what matters: A new mindset for evaluating PR
Numbers don't tell the full story, it turns out. After considering circulation and impressions of media coverage and debating various reporting methodologies, public relations industry leaders believe that relying exclusively on quantitative measures to evaluate results is insufficient. As a result, it's critical to layer on a qualitative element to measure communications effectiveness.
With that in mind, here are five tips for reporting meaningful travel PR results.
Full story : MediaPost
Why lead nurturing is like hosting a dinner party
Everyone loves a dinner party, which is why it may come as a surprise if you hear people express something of distaste about lead nurturing. When you think about it, the two are very similar.
They both require the host (the marketer) to not only build but also maintain relationships with their guests (leads) through conversation, solid rapport and sense of trust. And as with a successful dinner party, a successful lead nurturing strategy involves very careful planning.
Full story : Charlotte Varela for MarketingProfs
5 emerging social networks PR pros must know
We’re not saying you need to use them—the last thing you need is another social network—but they should be on your radar. Here’s why.
Right now, your head is likely buried in projects involving established social networks such as Facebook and Twitter. Sometimes you need to take a breath and see what else is out there—to forecast the popular social networks of tomorrow.
Full story : www.ragan.com
The science behind colors in marketing
Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.
Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
Full story : Fast Company
What is multichannel marketing?
The term "multichannel marketing" is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multichannel marketing and all that it embraces also evolves.
Multi-channel marketing is all about using various methods (channels) to get your marketing message to the people who matter the most – your target market.
Full story : The Digital Nirvana
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading