Marketers now have to match design to the task of pitching up and against the competition... will big data be the trick? We don't know, but here's the latest marketing update :
* Marketing research chart: New email marketing developments for 2013 MarketingSherpa
* 7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
* Efficiency and integration critical for effective content marketing
* 4 laws every PR professional should know for a crisis
* 5 Ways Direct Mail Shines in Multichannel Marketing
* Use customer testimonials in advertising
* Are banner ads useful? Research says yes
* Generate leads with video marketing
... and more
Marketing research chart: New email marketing developments for 2013 MarketingSherpa
As email marketing continues to evolve, marketers must be prepared for the myriad of changes and developments that go alongside the adoption of new technologies, integration with other channels and shifts in customer behavior. So, we asked marketers
Q: What new developments will affect your email marketing program in the next 12 months? Please select all that apply
Full story : MarketingSherpa
Use customer testimonials in advertising
Word of mouth can be a powerful marketing tool; after all, how many brands do you use in your daily life at the recommendation of a friend or family member? Customer testimonials make it possible for you to harness that power in your printed media.
Using the words of others helps to familiarize your audience with your brand, which makes them feel more comfortable crossing the threshold and making the commitment to your brand. However, you can’t just throw any testimonial examples onto your printed media and expect them to have an impact. You have to know how to obtain the best testimonials as well as how to use them to your advantage.
Full story : Printwand
Generate leads with video marketing
Do you want to attract high-quality leads with social media? Many business owners see a drop-off in new leads because they stop thinking strategically about conversions. One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.
In this article see 3 ways to supercharge your social media marketing with video.
Full story : Social Media Examiner
Efficiency and integration critical for effective content marketing
As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories.
But we’ve got news for you—if you’re worth your PR salt, you’ve been a content marketer for eons, just not in the organized way that smart communicators are currently practicing it.
Full story : PR News
4 laws every PR professional should know for a crisis
A PR firestorm is no time to learn you’ve left out something critical from your crisis plan. Your crisis plan likely includes key personnel from each department, so you know that in each situation you’ll have the right corporate team member to help. Your crisis team may even include someone from the legal department, if the organization is big enough.
For many businesses, however, there is no legal department, and there may not even be an attorney to call. That means you may need to know some legal basics, even if you are not a legal advisor.
Full story : Ragan's PR Daily
Are banner ads useful? Research says yes
New research shows banner advertisements can prove effective when marketing inexpensive, everyday products as well as big-ticket, “high-involvement” products, i.e. cars and annual subscriptions.
Today, our readers are on their smartphones, glancing at the headlines, checking movie start times at their local cinema, viewing the weather forecasts. And what’s that at the top of the screen? An ad appears at the top of the browser screen. A banner ad!
Full story : Mark Challinor - INMA
7 Digital Marketing Strategies Made Better Through an Integrated Marketing Platform
Marketers need to know a whole lot about their customers and prospects to deliver the content today's sophisticated, social-savvy buyers want - when they want it.
Download our white paper and learn how extending your digital marketing toolbox by integrating with related marketing technologies can help solve these challenges and enhance your marketing programs, including:
Full story : www.silverpop.com
5 Ways Direct Mail Shines in Multichannel Marketing
Marketing campaigns that use a multichannel approach are more effective at reaching audiences and increasing sales, according to ExactTarget's "Subscribers, Fans & Followers Report #14: The 2012 Channel Preference Survey."Opens in a new window Of the common marketing channels, direct mail has certain advantages over the rest that can make it the most important channel in your marketing mix.
Below are five tactics that small business owners can leverage to get the most out of their direct mail campaigns.
Full story : www.targetmarketingmag.com
And that wraps it for this edition of Marketing Update from DTG. Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading