Practice of Design
updated second edition of Grear's classic bestseller
From the Basics to the Practice of Design, Second Edition By Malcolm Grear -- is the fully updated second edition of Grear's classic bestseller. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, this book combines the practical with the philosophical and the concrete with the abstract.Renowned artist and design legend Malcolm Grear has permanently shaped the design world with his work, lecturing, writing and teaching. Grear approaches design by looking at the inner parts of an object, process, or idea in order to understand the whole. He believes that form and structure are the underpinnings of effective design, which stands contrary to the reductive approach taught in most modern design education.
Deftly and sparingly capturing the essence of his subject matter, Grear offers unique insight into the design process with images and forms drawn from nature, typography, art and design. These examples from both his teaching (inside) and professional practice (outside) begin with design problems and illuminate the processes by which the best solutions are found. Grear skillfully bridges the gap between design theory and real-world practice.
About the Author
Malcolm Grear has played a vital role as designer and educator in the field of visual communication for 48 years. Malcolm Grear Designers was founded in 1960 and has had more than 28 solo exhibitions in museums and galleries. He taught in Rhode Island School of Design from 1960 to 1998 where he received the Honorary Alumnus Award for "...professional achievements as an internationally acclaimed graphic designer (that) brought overwhelming recognition to Rhode Island School of Design's Department of Graphic Design and its graduates." Malcolm Grear has been awarded five honorary doctorate degrees and was selected by the National Association of Schools of Art and Design, comprising 190 institutions, to receive the Citation for Distinguished Service in the Visual Arts. Grear continues to design, lecture, and conduct design workshops throughout the country and will occasionally teach a graduate design course. Visit www.mgrear.com
Inside/Outside: From the Basics to the Practice of Design
Berkeley-based Peachpit has been publishing the industry's best-selling books on the latest in graphic design, desktop publishing, multimedia, Web publishing, digital video and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, lynda.com, NAPP, Apple Certified, AIGA Design Press and others. Peachpit is part of Pearson (NYSE: PSO), the international media company. Pearson's primary operations also include the Financial Times Group and the Penguin Group.
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