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Marshall McLuhan ... Everyman's McLuhan

"McLuhan was right." the Reporter, June 1976

cover You thought "Global Village" referred to the internet?
You thought "The Medium is the Message" referred to MySpace, or Google?
You're mistaken.

They are the germane words [predictions?] of Marshall McLuhan in the late 1950s and early 1960s. And, in light of text messaging, YouTube, CNN, Sirius, Blackberry, and the global war on terrorism, perhaps McLuhan was right after all! How could he know? It's all about what people think, see, do, and absorb in today's over-saturated media blitz.

Everyman's McLuhan is a little book that fits in your pocket or purse but packs a huge wallop when it comes to thoroughly captivating content. No, you don't read it as train-of-thought. In fact, any page you open will pick up where it left off and begin anew. This book has a hundred starting pages, and a hundred ending pages. In fact, there are NO page numbers. The visuals alone are worth the paltry sixteen bucks -- each page is a visual treat, printed on heavy enamel coated, near-card-stock -- drenched in full color, full-bleed ink.

Everyman's McLuhan is for anyone and everyone. This is the best book to come along in a long time that is this easy to hold, and this thrilling to look at. In your car, on the coffee table, on the bedside table, in the restroom -- spend five minutes with this book and you've taken a whole day's vacation -- while actually learning something profound. This book would make the perfect gift for high-schoolers, parents, business associates, grand parents... yourself.

Why do I include my enthusiastic review in a graphic design topic web site? Because the design, typography, photography, and printing are pure graphic nervana.

Mccluhan spread

Everyman's McLuhan is for anyone and everyone. Anyone considering the relationship between technology and humanity has probably either read or heard of Marshall McLuhan. A careful student of media, a prolific lecturer and author, and the creator of such phrases as "global village" and "the medium is the message," McLuhan (1911-1980) merits a freshly creative and accessible examination today, as technology speeds ahead and forces us to reconsider our relationship with it.

Everyman's McLuhan is just that. W. Terrence Gordon, McLuhan's official biographer, has here deciphered and distilled McLuhan's career; his words are accompanied by colorful and innovative illustrations that apply McLuhan's and Gordon's ideas to the realities of 21st century technology and media.

Every spread, whether covering the iPod or Donald Trump, illuminates McLuhan's prophetic ideas with contemporary visual cues that will resonate with all readers.

McCluhan spread

Those familiar with McLuhan will appreciate this continuation of the original visual metaphor of the 1967 Penguin title, The Medium is the Massage, while McLuhan novices will be engaged and fascinated by his timeless ideas as manifested in the daily happenings of our lives.

Everyman's McLuhan furthers a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between the human community and the technologies upon which we rely.

coverW. Terrence Gordon is a linguist and intellectual historian. He has taught in six Canadian universities and written and/or edited eighteen books. His 1997 McLuhan biography, commissioned by the McLuhan family, has garnered international acclaim.

Everyman's McLuhan

W. Terrence Gordon, Eri Hamaji & Jacob Albert Media Studies, Design
Paperback -- Color throughout

Go ahead... you'll thank me later!

Fred Showker
      Editor / Publisher: DTG Magazine


Further Reading: My McLuhan Study Favorites

Essential McLuhancover
by Marshall McLuhan, Eric McLuhan, Frank Zingrone
      This collection of articles and excerpts from McLuhan's most important books is a comprehensive and accessible overview of the musings of the "Patron Saint of the Digerati". It includes substantial passages from my favorite McLuhan book The Gutenberg Galaxy (a brilliantly provocative academic treatise about the history and consequences of writing and printing), as well as many articles and interviews you wouldn't find in any of his previously published books anyway. This book is highly recommended.

Essential McLuhanby Marshall McLuhan (Author), Eric McLuhan -- Paperback: 407 pages -- Publisher: Basic Books

coverThe Global Village: Transformations in World Life and Media in the 21st Century
by Marshall McLuhan, Bruce R. Powers
      This book probes the same theme from different angles, but with the same McLuhanesque all-over-the-place reasoning. Powers seems to have had a leavening effect on the master's breathless prose and extravagant presentation. The book should provoke people to think, if nothing else. For McLuhan collectors.

* Understanding Media: The Extensions of Man : Critical Edition (Hardcover) by Marshall McLuhan (Author), W. Terrence Gordon (Editor)
* The Medium is the Massage by Marshall McLuhan (Author), Quentin Fiore (Author)
* The Global Village: Transformations in World Life and Media in the 21st Century by Marshall McLuhan (Author), Bruce R. Powers (Author)
* The Medium and the Light: Reflections on Religion by Marshall McLuhan (Author), Eric McLuhan (Editor)
* BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound by Martin Lindstrom (Author), Philip Kotler (Foreword)

Mark Batty Publisher is an independent publisher dedicated to making distinctive books on the visual art of communicating. Following nearly five years of publishing, the 55 titles in the MBP Fall 2007 catalog demonstrate how the list has evolved, keeping sight of the house's original intention to publish books that showcase the visual power and innovation of contemporary culture in all its varied poses. MBP people believe that the world has always been dominated by the visual; today the visual comes at us from more places than ever, and its dissemination is faster and more advanced every year. Books from Mark Batty Publisher capture this acceleration with creativity and innovation on the pages of each book: the result is something readers want to hold onto forever. Visit us on the web at www.markbattypublisher.com.


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