How to Market Without Marketing
Janice Jenkins
Marketing is one full course in college. To understand the concept, one has to understand the theories and principles behind it. However, if you are running a business and you just do not have the time, going through a full course may not be an option. So for those who want to know about how you can attain growth without really knowing anything about marketing, this article is for you.
1. Meet the people in your neighborhood.
"Who are the people in your neighborhood?, in your neighborhood, in your neighborhood... They are the people that you meet each day." Familiar? Right. Sesame Street.
When you go out of your house to do an errand, always take a flyer or a business card with you. Your daily contacts can and might be your market. Clients often always prefer casual friends than strangers.
2. Reverse roles.
How often do you get visitors selling products? Or how many phone calls do you get introducing a service or product? Why don't you take the opportunity to market your product also? I guess this may sound weird to them but hey, every person is potential client.
Reverse the role -- sell to the seller. Every visitor at your house is potential client. Let her demonstrate her product and after she finishes, talk about yours and make sure that you slip in promotional flyers with a business card to boot.
3. Promote when you bill. Your bill should not just be for that purpose. You can add a few lines here and there to promote a service or a product. It is like hitting two birds with one stone. You can also briefly tell your clients about discounts and specials.
4. Put an ad in your answering machine. Yes, answering machines can be used as a marketing tool. While you are out trying to expand your market, your machine is doing it at the same time. "Hi, this is Anna. I am out right now but if you leave a name and a message, I will get back to you. By the way, have you heard about my newest service/product..." You can even get misdials as clients.
Think Different
There are many simple and innovative ways to market your business. You do not necessarily have to go through college to learn this stuff. Often, these strategies rely on how you seize opportunities to expand your market or to introduce your product.
If marketing is part of your daily routine -- going to the mall, having a hair cut, paying your bills -- then marketing becomes almost effortless.
For comments and inquiries about this article visit: Flyer Printing
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Author: Janice Jenkins
Topic: business, marketing, promotion
audience: small business, home office
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