DTG News and Else
The Design Center / DT&G & Else / NEWS ITEM  

Ready, Fire, Aim

Zero to $100 Million in No Time Flat

Michael Masterson Early to RiseNew York Times best-selling author, business guru, copywriting genius, and founder of the Internet's most popular health, wealth, and success ezine Early to Rise Michael Masterson released his new book nationwide today, aptly titled Ready, Fire, Aim.

"Nothing matters more than selling," says Masterson, author of the new book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat. "Many first-time entrepreneurs have the impression that they are doing things in a logical order when they look for the perfect office space, have logos designed, and order a lot of inventory. The reality is they are wasting valuable resources on secondary and tertiary endeavors. If no one is going to buy what you want to sell, you've just wasted a bunch of money on a business that will never be."

In Ready, Fire, Aim, Masterson includes the three-step process that entrepreneurs should (but often don't) follow in order to build a successful business. Step one: Get the product ready enough to sell, but don't worry about perfecting it. Step tw Sell it. Step three: If it sells, make it better. Sounds easy, right? Wrong! If you're an entrepreneur reading this, you've probably seen the s-word enough already to make your head spin. There's a reason people work so hard to avoid selling, and that's because there is nothing easy about it.

"Selling can be terrifying," admits Masterson. "It can be tough, gritty, unglamorous work. But when you make that first big sale, you realize it's also exhilarating. And like it or not, you probably won't become a successful entrepreneur until you can sell your product or service in your sleep."

When your business is in its infancy, priority #1 should be building up a customer base...in other words, selling. Successful entrepreneurs invest most of their time, attention, and energy in the selling process. The ratio of time, creativity, and money spent on selling as opposed to other aspects of business should be something like 80/20, with 80 percent of it going toward selling and only 20 percent toward everything else.

cover"As the business grows out of its infancy--as it goes beyond the million-dollar revenue mark by selling many more products through many more channels--you can let other people do most of the selling," states Masterson. "But by establishing your marketing credentials during the first stage, when the selling secrets of your business are still unknown, you will gain a deep understanding of your business that will serve you well for the rest of your career."

About Early to Rise

Early to Rise, founded by Michael Masterson, is an affiliate company of Agora Publishing. Headquartered in Delray Beach, Florida, Early to Rise is published seven days a week and has nearly 300,000 avid daily readers. earlytorise.com)

Ready, Fire, Aim: Zero to $100 Million in No Time Flat - Wiley, 2008, $27.95 is available at bookstores nationwide, major online booksellers, or by clicking here

.

Return to &Else News & Views. . .

.

Participate in your Design Center

Lots of fun and information for all... don't forget, any community is only as good as the participation of its members. We invite your tips, tricks, comments, suggestions and camaraderie.

Learning, training, tips, tricks, and moreThe Design Bookshelf team reads and reviews the best books for the creative visual designer, desktop publishing practitioner and visual communicator. If you want to know it -- we'll show you the very best way to learn it... in the Designer's Bookshelf

Get more out of your computer: join a user group - There are computer clubs around the world called "user groups" where you find fellow computer users ready and willing to share a wealth of information. If you're not a UG member, you should be.. find a group at the User Group Network

Photoshop FAQ - Got a question? Get an answer: in the Photoshop 911 FAQ if you don't find the answer there, you can ask your question or send your problem to the Photoshop 911 Team

Advertise your products or services among these pages! Call: 540-433-8402 for details.